Readen Holding Corp.

August 20, 2012 09:15 ET

Readen Holding Corp. (PINKSHEETS:RHCO): Yomobile Ltd. a Readen Holding Subsidiary Has Signed 400 Points of Sales With Their Rack Jobbing System

HILVERSUM, THE NETHERLANDS--(Marketwire - Aug. 20, 2012) - READEN HOLDING CORP. (PINKSHEETS:RHCO) announced today that Yomobile Ltd. a subsidiary of Readen Holding has successfully signed 400 new points of sales with their rack jobbing system.

In addition to their telecom product wholesale and distribution Yomobile launched a new retail concept this May by placing mobile phone sales cabinets.

At the present time Yomobile has signed over 400 resellers of which 217 sales cabinets have been placed. The company forecasted 800 cabinets by the end of 2012. In each of the stores Yomobile places a presentation sales cabinet which includes 26 models of mobile phones. The cabinets are placed on a rack jobbing system and is fully serviced and supplied by Yomobile's logistics and sales operation.

Each cabinet will contain 20 single and dual SIM D5 Mobile branded (RHCO'S private label) Bar and Smartphone's and 6 phones from the brands Nokia, Samsung, LG and Motorola. All phones will be supplied with free Lebara SIM cards including free EUR.15,- calling credits. The phones will retail for prices starting at EUR.19,- to EUR.69,-.

The companies forecast to distribute approx. 150.000 phones on top of the company's regular distribution in the first 12 months with an average retail price of EUR. 39,-. The extra sales revenue for Yomobile will be approx. EUR. 2.500.000,-. Website

Readen Group's mission statement is to be a valuable partner for customers in terms of technical flexibility, quality and competitive pricing through the complete value chain (SIM cards, mobile phones and applications).

This press release may contain forward-looking statements, including, but not limited to, statements regarding Readen Holding Corporation and its plans, products and related market potential. Forward-looking statements may be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential" or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Readen Holding Corporation's postings on the OTC Markets Disclosure &; News Service and future filings with the Securities and Exchange Commission, which factors are incorporated herein by reference. Readers are cautioned not to place undue reliance on any of these forward-looking statements. Readen Holding Corporation undertakes no obligation to update any of these forward-looking statements to reflect events or circumstances after the date of this press release or to reflect actual outcomes.

Contact Information

  • Readen Holding Corp.
    Ronald Steenbergen
    +31 3562 99970