SOURCE: ReadSoft North America

ReadSoft North America

September 20, 2010 13:18 ET

ReadSoft's Oracle Footprint Expands as Top Executive Opens U.S. Solutions Lab

ReadSoft Expands Its Oracle Solutions Lab to Raleigh, NC, Renewing Its Efforts to Serve the Growing Oracle Market in North America; Thirty-Year Industry Veteran, Rowland Archer Will Provide Executive Oversight of the Lab, Utilizing His Unparalleled Experience to Lead the Oracle Development Team in Providing Innovative Solutions and Support to ReadSoft North America and Subsidiaries Worldwide

NEW ORLEANS, LA--(Marketwire - September 20, 2010) -  With its U.S. Oracle Solutions Lab up and running, ReadSoft's development team is equipped to deliver cutting-edge solutions with Oracle integration, while serving as a valuable channel for customer input during the pre and post sales cycles. Rowland Archer will spearhead the lab's effort with over three decades of experience leading commercial software product development organizations to deliver customer-focused solutions to the market.

Prior to joining ReadSoft, Rowland served as CTO and SVP of Engineering at GXS, where he was responsible for the industry's leading global B2B integration platform. With over 30,000 customers and 200,000 connected trading partners, Rowland managed the platform's success as many utilized the platform to integrate their supply chains with Oracle E-Business Suite. Rowland was also co-founder and CTO of HAHT Commerce, an award-winning provider of sell-side B2B e-Commerce solutions which maintained tight integrations with industry-leading ERP systems such as Oracle.

"Over the years we have expanded our product offering in response to the growing Oracle market in North America," said Bob Fresneda, President of ReadSoft North America. "By opening the U.S. Oracle Solutions Lab, we are equipped to serve a greater share of the Oracle market with promising direction from Rowland Archer."

"Leading the expansion of ReadSoft's Oracle Solutions Lab to the U.S. is an exciting endeavor as we invest in the local Oracle E-Business Suite talent pool in ways that will only enhance the lab's offering," said Rowland Archer, President of ReadSoft's Oracle Solutions Lab. "I look forward to working closely with the development and sales teams to strengthen our customer support as well as ReadSoft's long-time partnership with Oracle."

About ReadSoft:

ReadSoft is the global leader in the development and sales of a complete product platform for Document Process Automation. With thousands of customers on a global basis, ReadSoft supports customers and partners in North America with offices in 7 locations, including the corporate headquarters in New Orleans, LA.

Established in 1991, ReadSoft was first to bring free form technology for invoice processing to market and first to achieve certifications to enterprise resource planning systems such as SAP and Oracle. ReadSoft has become the global technology leader, with operations in 16 countries and partners in an additional 70. We are proud to have the largest and most innovative development department in the industry, with professional services to assist customers and partners on a global basis. ReadSoft's vision is to free businesses everywhere from manual document handling. For more information please visit

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