SOURCE: Ready Pac

March 03, 2006 11:06 ET

Ready Pac Launches New Snacks for Kids

Cool Cuts® Ready Snax® Make Healthy Eating More Fun for Kids

IRWINDALE, CA -- (MARKET WIRE) -- March 3, 2006 --Ready Pac announced today the debut of its latest innovation, Cool Cuts® Ready Snax® grab and go convenience packs, a new addition to the already popular Ready Pac Cool Cuts® line of products developed for children. The launch of the Ready Snax line consists of two new items, bringing the Ready Pac Cool Cuts product portfolio from six to eight items. The first new item contains six, ready-to-eat, individual 2 oz packages of delicious apple slices. The second item is a variety pack, featuring two packages each of 2 to 2.25 oz fresh apples, grapes and carrots, for a total of six fun snacks per package. Compact and ready to eat, Ready Snax are ideal for lunchboxes, parties and sporting events, as well as an excellent alternative to cookies, chips or candy.

Featuring bold and colorful graphics, Ready Snax offers a delicious variety of both fruit and vegetables, an important consideration to parents since most children demand a variety of snack choices. To increase its "kid-appeal," Ready Pac will continue to leverage the use of the Looney TunesTM characters through its licensing arrangement with Warner Bros. Consumer Products. Set to launch in the Northeast in early March, kids, parents, teachers and coaches will soon find Bugs Bunny, Tweety, and the Tasmanian Devil featured on their favorite package of the Cool Cuts Ready Snax BRAND. For added fun, each Ready Snax six-pack will also contain a colorful educational activity card with games and trivia from your child's favorite cartoon characters. TV Guide identified Bugs Bunny as number one on its "Top 50 List of Favorite Cartoon Characters" of all time, with Tweety close behind.

"We are very pleased to continue our partnership with Warner Bros. Consumer Products," said Steve Dickstein, Ready Pac vice president of marketing, "The Looney Tunes characters have tremendous appeal to children, and we are determined to make a positive change in their snacking habits." Ready Snax BRAND is a convenient and fresh alternative, sure to please kids and moms alike.

California-based Ready Pac is a premier processor of fresh-cut produce. With processing facilities across the United States, Ready Pac's award-winning salads, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains throughout North America. Ready Pac's fresh-cut produce has been judged "best tasting" by the American Culinary Chefs Best™ for the last seven consecutive years. For more information, visit www.readypac.com.

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.

(s06)

Contact Information

  • Media Contact:
    Kristina Levsky
    Magnus & Co.
    626.744.0711
    Email Contact

    Ready Pac
    Steve Dickstein
    VP Marketing
    1-800-800-4088