ST. LOUIS, MO--(Marketwire - Mar 15, 2012) - To reach the millions of NCAA® basketball fans and Enterprise Rent-A-Car customers who share a passion for basketball and the NCAA Tournament but can't be at the games in person, today Enterprise is launching the "Road Trip to the Final Four." Kicking off in Louisville, Ky., the tour will be stopping at regional tournament sites and college campuses across the U.S. on its way to the Final Four® in New Orleans.
The Enterprise "Road Trip to the Final Four" brings fans all the excitement of March Madness® through the Twitter handle @EnterpriseWay and the Enterprise Facebook page. Fans are encouraged to follow along and join the conversation by providing recommendations to the Road Trip team on the best places to stop and visit along the way. Throughout the trip, the team will be sharing entertaining videos and stories from the road and bringing the road trip experience to life via its social media channels. They will also be giving away prizes, including tickets to NCAA Tournament games.
"As a proud corporate partner of the NCAA for the past seven years, we're excited to bring our partnership to life for our customers and basketball fans everywhere," said Rob Kessler, director of corporate communications at Enterprise. "We have a talented and hilarious crew of die-hard basketball fans that will be sharing impromptu stories while looking for help from fans as they make their way to New Orleans. This road trip will be an exciting and engaging way for basketball enthusiasts to stay connected to everything that's happening in and around the tournament games."
The full list of dates and "Road Trip to the Final Four" locations include:
| Thursday, March 15: Louisville, Ky. | Sunday, March 25: Atlanta, Ga. | |
| Friday, March 16: Columbus, Ohio | Monday, March 26: Atlanta, Ga. | |
| Saturday, March 17: Columbus, Ohio | Tuesday, March 27: Atlanta, Ga. | |
| Sunday, March 18: Greensboro, N.C. | Tuesday, March 27: Auburn, Ala. | |
| Monday, March 19: Greensboro, N.C. | Thursday, March 29: New Orleans, La. | |
| Tuesday, March 20: Greensboro, N.C. | Friday, March 30: New Orleans, La. | |
| Wednesday, March 21: Lexington, Ky. | Saturday, March 31: New Orleans, La. | |
| Wednesday, March 21: Bloomington, Ind. | Sunday, April 1: New Orleans, La. | |
| Friday, March 23: St. Louis, Mo. | Monday, April 2: New Orleans, La. | |
| Saturday, March 24: St. Louis, Mo. | ||
In addition to the Road Trip, Enterprise is highlighting its NCAA partnership with a new TV spot showcasing Enterprise employees who are former college athletes in a variety of sports, from swimming to football to soccer. The new commercial -- part of "The Enterprise Way" advertising campaign -- focuses on the importance of the brand's customer service, culture and heritage. The 30-second spots will be prominently featured during coverage of the NCAA Tournament.
For more information on the Enterprise "Road Trip to the Final Four," visit the Enterprise Facebook page or @EnterpriseWay on Twitter.
About Enterprise Rent-A-Car
Founded in 1957 and known for an extensive network of locations, everyday low rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that has been named to BusinessWeek magazine's annual list of "Customer Service Champs" in 2007, 2008, 2009 and 2010. Enterprise led the car rental industry in an annual North American airport car rental survey, which includes both leisure and business travelers, for seven years in a row. In addition, Market Metrix, LLC, a leading provider of customer and employee feedback and performance tools for the hospitality industry, has recognized the Enterprise brand as the leader in customer satisfaction in the car rental industry 29 out of 31 times. Further, Enterprise won Budget Travel magazine's 2010 and 2011 Readers' Choice Award as their favorite rental car brand for customer service around the globe.
St. Louis-based Enterprise Holdings owns and operates the Enterprise Rent-A-Car brand. With annual revenues of $14.1 billion and more than 70,000 employees, Enterprise Holdings also operates, through its regional subsidiaries, more than 1.2 million cars and trucks, making it the largest car rental service provider in the world measured by revenue, employees and fleet. There are more than 6,000 Enterprise neighborhood and airport locations operating worldwide in the United States, Canada, the UK, Ireland and Germany. Enterprise of North America also is part of a global strategic alliance with Europcar, creating the world's largest car rental network. For more information about Enterprise local and airport car rental as well as vehicle leasing, car sharing and vanpooling options, visit www.enterprise.com. This news release and other Enterprise Rent-A-Car announcements are available at the Enterprise Holdings press room.
Contact Information:
For more information, contact:
Bobby Jones
on behalf of Enterprise Rent-A-Car
314-982-0555