SOURCE: Ready Set Rocket

Ready Set Rocket

October 21, 2014 08:30 ET

Ready Set Rocket, Interbrand, & Department of Marketing at Baruch College to Host Top Digital Innovators at Second Innovation Speaker Series

From Wearables to Shareables: Creating Consumer Connections Will Be Held on November 5, 2014 at Baruch College

NEW YORK, NY--(Marketwired - Oct 21, 2014) - Ready Set Rocket, an award-winning digital agency, and Interbrand, the world's leading brand consultancy, will hold From Wearables to Shareables: Creating Consumer Connections, the second event in its joint innovation speaker series, on November 5, 2014 in collaboration with Department of Marketing at Baruch College.

The event, to be held at The William and Anita Newman Vertical Campus Conference Center from 9:00 AM - 12:00 PM, will assemble some of the most influential educators, innovators and entrepreneurs in media, marketing and technology. The conversations explore the opportunities for brands to leverage labs and research institutions to create empathetic connections with consumers, identify unmet needs and futurecast with clearer certainty.

Who: Ready Set Rocket, Interbrand and Department of Marketing at Baruch College

What: From Wearables to Shareables: Creating Consumer Connections is the second event in Interbrand and Ready Set Rocket's joint innovation speaker series.

Where: Baruch College, The William and Anita Newman Vertical Campus Conference Center - 55 Lexington Avenue, New York, NY 10010

When: Wednesday, November 5, 2014 from 9:00 AM to 12:00 PM (EST)

Tickets: For more information, the full agenda or to request an invitation please visit: http://bit.ly/1rvnJbh.

"With the success of our inaugural event in September, we're excited to co-present the next event in this series with Interbrand and the Department of Marketing at Baruch College," said Alex Lirtsman, Co-Founder and Chief Strategist, Ready Set Rocket. "Both the faculty at Baruch and the leadership team at Interbrand truly exemplify the intersection of innovation and consumer research. To continue the series, the panels will provide our audience with an inside look into how with the advent of disruptive technologies creates deeper consumer connections and thus changes the brand and digital landscape."

"We are pleased to further the momentum of the series by creating a virtuous cycle of provocative discussions," said Forest Young, Creative Director, Interbrand. "Working with researchers to illuminate potential otherwise hidden to marketers, providing our industry expertise for intelligent branding implications, and partnering with RSR to observe both the digital tools, trajectories and metrics that can feed back into the institution itself."

A marquis line-up of speakers including Jim Fields, Vice President, Customer Experience, SAP; Robert Genovese, Vice President, Integrated Marketing, Kenneth Cole; Nikki Nash, Director of Digital Marketing, Rest Devices; Sam Olstein, Global Director of Innovation, GE; Colin Vernon, Director of Cloud and Platform, LittleBits; among others, will drive the discourse around the following themes:

  • Measuring Consumer Emotional Responses (Happiness) Through Wearables 
  • Creating Consumer Connections with Technology and Shared Data
  • Innovation Report: Brands Doing it Right. Consumer Experiences Done Right.

About Ready Set Rocket
Ready Set Rocket is a digital agency that bridges cutting-edge creative thinking, technological expertise, data analysis and impeccable design execution, leveraging all communication and interaction channels to transform human behavior into consumer action for brands. Ready Set Rocket works with blue chip clients in Fashion/Retail, Media/Entertainment, CPG and other verticals and produces award-winning digital marketing programs developed through the synthesis of data, creativity and technological know-how. Founded in 2009, Ready Set Rocket's senior team is led by co-founders Aaron Harvey and Alex Lirtsman. Ready Set Rocket is headquartered in New York City. For more information, visit www.readysetrocket.com or email info@readysetrocket.com.

About Interbrand
Interbrand is the world's leading brand consultancy, with a network of 33 offices in 27 countries.

Since we opened for business in 1974, we have changed the way the world sees branding: from just another word for "logo", to a business's most valuable asset, to business strategy brought to life.

Publisher of the highly influential, annual Best Global Brands ranking, we believe that brands have the power to change the world -- and we help our clients to do it every day.

As an integrated brand experience firm, we provide a range of services that span from insight development, analysis and strategy to experience design and organizational capability building. For more information, visit http://www.interbrand.com or email newyork@interbrand.com.

About Baruch College
Baruch's Zicklin School of Business is the largest accredited school of Business in the United States, with over 2,000 MBA and MS students. Since 1920, Baruch's graduate business programs continue to earn national and international recognition. The Allen G. Aaronson Department of Marketing and International Business offers a variety of graduate and undergraduate programs in the field, together with career services and alumni network. The faculty engages in top-quality research, ranging from marketing strategy to consumer behavior, digital marketing, international marketing and advertising. Similarly, they consult in a variety of areas and for many major corporations.

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