SOURCE: Ready Set Rocket

Ready Set Rocket

June 30, 2014 09:00 ET

Ready Set Rocket Names Cole Sletten as Associate Creative Director

The Appointment Supports the Agency's Reputation as a Leading Full-Service Digital Agency

NEW YORK, NY--(Marketwired - Jun 30, 2014) - Ready Set Rocket, an award-winning NYC-based digital agency, has promoted Cole Sletten to Associate Creative Director. Sletten previously held the position of art director. 

"Cole's promotion strengthens the kind of collaborative creative work that is the key to effective marketing communications," said Ready Set Rocket Partner and Co-founder Aaron Harvey. "Editors, social media content specialists, conceptual creatives, visual designers, copywriters, user experience and technology experts are being brought together under one leader to further facilitate the agency's vision."

Long recognized for his leadership skills, strong understanding of visual concepting, and thoughtful design approach, Sletten will oversee digital creative projects from concept through completion on key accounts. Sletten will ensure creative consistency and integrity of the complete customer journey throughout integrated marketing campaign executions.

"Cole has a unique blend of creative, content and copy experience that is a perfect fit for the role," said Harvey. "He will continue to create connected experiences across devices and channels by bridging the gap between online and offline."

This move aligns with Ready Set Rocket's commitment to helping brands understand the full customer journey and ensuring consistent messaging across all consumer touch points. Additionally, Sletten will focus on agency growth and new talent acquisition.

"I'm excited for the opportunity to have a guiding voice as part of Ready Set Rocket's strong creative team," Sletten said. "The level of insight and understanding that is available through such a data and technology fluent agency as Ready Set Rocket makes for unique creative opportunities."

Sletten has been a driving force behind several major creative projects at Ready Set Rocket, including work for Univision, NBA and Ann Taylor.

Prior to joining Ready Set Rocket, Sletten was Associate Creative Director of Faction Media.

About Ready Set Rocket
Ready Set Rocket is a digital agency that bridges cutting-edge creative thinking, technological expertise, data analysis and impeccable design execution, leveraging all communication and interaction channels to transform human behavior into consumer action for brands. Ready Set Rocket works with blue chip clients in Fashion/Retail, Media/Entertainment, CPG and other verticals and produces award-winning digital marketing programs developed through the synthesis of data, creativity and technological know-how.

Founded in 2009, Ready Set Rocket's senior team is led by co-founders Aaron Harvey and Alex Lirtsman. Ready Set Rocket is headquartered in New York City. For more information, visit www.readysetrocket.com or email info@readysetrocket.com.

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