SOURCE: Real American Brands, Inc.

September 03, 2009 11:34 ET

Real American Brands, Inc. Announces Medical Transport Division

NEW YORK, NY--(Marketwire - September 3, 2009) - Real American Brands, Inc. (PINKSHEETS: RLAB) announced today that the company has approved plans to pursue and operate an emergency and non-emergency health services transportation division, to be developed in close consultation with transport and medical personnel who have broad experience in the field.

According to CEO Doug Newton, "The mission of RLAB's new division will be to serve America's 80 million strong baby-boomer generation as well as non-boomers whose lifestyle and/or healthcare needs will increasingly require affordable, assisted door-to-door surface Transportation delivered in a highly personal, comfortable professional, reliable and safety-first manner."

Newton said there is "tremendous opportunity for customer service, innovation, sales growth and profitability in the assisted medical transportation field, as more and more citizens will need to travel safely and economically to and from doctors' appointments, physical therapy, dialysis centers, nursing homes, airports, personal functions, family visits or any other purpose. Many insurance companies including Medicare and Medicaid are expected to continue reimbursing for this service under existing and/or new health reform laws."

"At the same time, medical transportation is a business where the highest levels of customer service and satisfaction are paramount, so well deserved and demanded by our targeted clientele. It's also an industry still under-served throughout the country today," Newton said.

"You could say we aim to be an 'assisted living' 'service on wheels,'" Newton added. "We already own the URL www.AssistedTransport.Com and will announce further plans soon to report on the company's progress on the road to delivering quality transportation-care to millions of Americans in the years ahead."

About Real American Brands

RLAB's focus is to identify and support products and services whose origins, designs and character reflect and serve our country's unique culture, heritage and way of life. RLAB also seeks to invest in and/or provide guidance to smaller and mid-sized US companies and brands with potential to grow large. RLAB owns trademarks for "Born & Bred in the USA" ®; Lasso ®; Lariat ®; Riata ® (the Spanish word for lasso); Cosa Nostra ®, the apparel line ( and Billy Martin's ®, the western lifestyle boutique founded three decades ago and headquartered today at Trump Plaza in New York City (

Forward-Looking Statements

Statements about RLAB's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.

Contact Information

  • Contact:
    Investor Relations
    Chance Newton or Doug Newton
    760-324-6834 (or)
    Stock Services, LLC