SOURCE: Network Communications, Inc.

Network Communications, Inc.

February 07, 2012 10:05 ET

The Real Estate Book Helps Agents Go Mobile in Just Minutes With Free Online Mobile Starter Kit

Latest Offering Expands the Leading Real Estate Content Provider's Suite of User-Friendly Mobile Marketing Tools for the Industry

LAWRENCEVILLE, GA--(Marketwire - Feb 7, 2012) - With more and more consumers relying on mobile devices for local information, real estate professionals can no longer ignore this increasingly important channel when marketing properties. To help extend its customers' reach to homebuyers on the go, The Real Estate Book / RealEstateBook.com, the leading publisher of real estate information online and in print in North America, is offering a Mobile Starter Kit, powered by Mobile Real Estate, for all its advertisers across the U.S. and Canada at no additional cost.

"We've made it easy for agents to create their own personal mobile website and add mobile to their marketing mix," says Scott Dixon, president of Network Communication Inc.'s Real Estate Division. "The Mobile Starter Kit is the latest addition to our ever-growing suite of mobile marketing tools that we offer our customers to increase their traffic, generate leads, and reach consumers right when they are actively engaged in their search process."

The Mobile Starter Kit helps agents produce their own mobile site within minutes online, providing home buyers and sellers access to:

  • All the agent's active listings on RealEstateBook.com
  • Agent details, including a photo and contact information
  • Mortgage calculator
  • One-click links to follow social networking sites
  • Click to call

These features, along with the single property mobile sites, QR codes and text codes recently added to The Real Estate Book's standard advertising package, allow the agent to be fully functioning on a mobile platform.

In the past year, The Real Estate Book enhanced its mobile resources with a mobile-enabled website, RealEstateBook.com, and free integrated iPhone and Android applications. These tools provide a quick and easy way for homebuyers to search and filter through the thousands of properties in The Real Estate Book, connecting them not only to the details and information of each home, but also to advertisers with greater speed and convenience.

The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years. Available in print and online in over 400 markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers credible, proven results to its advertisers who benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways. With 6 million magazines in print every 4 weeks, The Real Estate Book gets nearly 2 million unique visitors on its Web site, www.RealEstateBook.com, and features thousands of homes for sale, new home communities, and local information.

About Network Communications, Inc.
Network Communications, Inc. (NCI) is a leading local media company providing lead generation, advertising and Internet marketing services to the housing industry. The Company's leading brands are Apartment Finder, The Real Estate Book, Digital Sherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI has market representation in more than 500 local markets around the United States. The Company's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution and content management infrastructure. NCI distributes more than 9.4 million local print catalogs of apartments for rent and homes for sale every month through more than 300,000 distribution points; NCI's websites are leading Internet destinations for consumers looking for homes to rent or buy, with an average of 2.0 million unique users every month; and it provides Internet marketing services using social media tools to its customers.

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