SOURCE: Market Leader, Inc.

July 12, 2011 11:00 ET

Real Estate Veterans Publish "Game Plan," a New Book Outlining the Blueprint for Success for Real Estate Brokerage Companies and Their Agents

Based on Research & Established Market Trends, Market Leader CEO Ian Morris and REAL Trends Editor Steve Murray Lay Out the Specific Steps Needed to Thrive in Real Estate in the Years Ahead

CASTLE ROCK, CO--(Marketwire - Jul 12, 2011) - The residential real estate market has changed dramatically, for consumers as well as real estate professionals. But what's really happening? What's driving that change? And what role will real estate professionals have in the future?

These and other questions are answered in "Game Plan: How Real Estate Agents Can Thrive in an Uncertain Future," a new book written by Market Leader CEO Ian Morris and REAL Trends Editor Steve Murray to help real estate professionals nationwide navigate changing market conditions and thrive in the years to come.

"Game Plan" provides an overview of the forces shaping the current state of the real estate industry, and how they will reshape not only real estate but the economy as a whole -- creating a new set of winners and losers. "Game Plan" provides a specific, how-to guide for capitalizing on these fundamental changes for franchising organizations, brokerage companies, real estate teams and individual agents.

"The book is a pragmatic look at the issues we face as an industry, a review of the economic models and key trends that will determine the winners and losers in the years ahead, and a guide to capitalizing on these trends for franchisors, brokerage companies and their agents," said Murray.

"Game Plan" is also based on interviews with dozens of real estate leaders from across the country, many of whom have already begun implementing the strategies outlined in the book. As a result, despite a continued challenging real estate market, these franchises, brokerages and agents are growing and thriving.

"'Game Plan' is a great book about the real estate industry, and a great business book period," said Mark Willis, CEO of Keller Williams Realty International. "Whether you lead a real estate company or want to build a successful real estate business, this book is a must read. I will be ordering several cases for my team."

"Game Plan" is available for purchase on and is also available in Kindle, eReader and iBook formats. Morris and Murray are also taking the book on the road this summer and fall, presenting its findings and strategies to real estate conferences throughout the country.

"For those still confused and confounded by this perilous, unrelenting real estate market, Steve and Ian's new book provides not only clarity but great hope," said Marty Reuter, president of Weichert Real Estate Affiliates. "'Game Plan' is factual, pragmatic, and unbiased, and I recommend it to everyone from crusty veterans to wide-eyed real estate rookies."

"Game Plan" is receiving praise from the leaders of the nation's leading franchise organization, from brokerage company CEOs, and from successful real estate professionals who are already focused on executing their game plans for real estate success. To see what leaders from throughout the real estate industry are saying about "Game Plan," to download a free sample chapter, or to purchase "Game Plan," visit

About REAL Trends
REAL Trends, Inc. is a communications and consulting company considered to be the leading source of analysis and information on the residential brokerage and housing industry. REAL Trends is based in Denver, Colorado. With 23 years of continual growth, REAL Trends continues to provide real estate professionals with new and innovative resources on the latest industry trends and strategies into the future. REAL Trends Consulting, Inc. has handled over 2,150 client assignments for realty firms over the past 24 years, with over 620 merger and acquisition assignments, totaling $10.6 billion in aggregate value.

About the "Game Plan" Authors

Ian Morris is the President and Chief Executive Officer of Market Leader (NASDAQ: LEDR), a leading provider of software and marketing solutions to the real estate industry. Under Ian's leadership, Market Leader has grown from a cutting-edge idea into a publicly-traded company that was ranked by Deloitte and Touche as the 4th Fastest Growing Technology Company in North America. For more information about Market Leader, please visit

Steve Murray is editor of REAL Trends, the nation's leading trends and research organization for residential real estate and president of REAL Trends Consulting, Inc. He has been in the residential real estate field for over 34 years. Murray has served dozens of state and local Realtor® associations and MLS organizations in a consulting capacity and several large technology firms serving the residential real estate field.

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