SOURCE: Real Media Group

Real Media Group

May 21, 2013 09:15 ET

Real Media Group Enhances Efforts to Combat Piracy Across Its Ad Network, 24/7 Access

NEW YORK, NY--(Marketwired - May 21, 2013) -  Real Media Group, a business unit of 24/7 Media, announced today -- at the NAI's (Network Advertising Initiative) Annual Summit -- that the company has put additional measures in place to combat online piracy and ensure that its ad network includes only trusted, premium sites. Real Media Group employs rigorous quality assurance standards and procedures that guarantee advertisers safe, powerful opportunities to reach consumers at scale. The company's integration with a leading ad verification company, its Premium Exchange created in partnership with Microsoft, and its participation in WPP's cross company piracy initiatives that maintains the most current list of offending sites, are a few examples of Real Media Group's work to ensure brand safety for all of its clients.

"Ultimately, our business boils down to trust between Real Media Group, our affiliate websites, and the advertisers and agencies we work with," said Nicolle Pangis, President of Real Media Group. "We have put in place important controls and initiatives that enable us to offer entirely brand safe environments for our clients on both the buy and sell sides of the business."

All of 24/7 Access affiliate websites undergo thorough evaluation and quality assurance procedures that include an automated brand safety review, manual testing and verification of supporting documentation to ensure the legality and certification of each company and website, plus a thorough ad quality evaluation by teams at Real Media and Microsoft to ensure the best brand environment for clients. Real Media Group's strong relationships with all of its affiliate sites results in a mutual trust and confidence in standards and performance. An additional level of validation on individual advertising campaigns is being utilized to ensure ongoing brand safety. With 24/7 Access, advertisers have the ability to opt-out of specific websites or vertical channels on a per campaign basis on either RTB or Reserved basis. 

Real Media Group maintains a strong stance against spyware and adware and does not partner with or represent companies that engage in those practices. 

As a result of 24/7 Media's partnership with Microsoft Advertising, Real Media Group now operates the highest quality marketplace with the Microsoft Advertising Exchange, ensuring only the best inventory and legitimate publishing partners participate garnering above average CPMs and premium brand advertisers. 

The damage caused by piracy in digital media has long term repercussions throughout the industry and Real Media Group is committed to identifying additional measures to curb digital piracy while maintaining the robust controls that are currently in place to limit risk for marketers advertising online.

About Real Media Group
Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is a business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.

Contact Information

  • Media Contact:
    Sandy Drayton
    24/7 Media
    Email Contact
    212.231.7148