SOURCE: Real Media Group

Real Media Group

August 28, 2013 12:13 ET

Real Media Group Introduces 24/7 mStory

Mobile Advertising Solution Reaches Audiences Across All Screens

NEW YORK, NY--(Marketwired - Aug 28, 2013) - Real Media Group, a business unit of 24/7 Media, announced today the launch of 24/7 mStory, the company's mobile offering that enables advertisers to connect with their consumers across multiple screens, as well as at different stages of the purchase funnel. The product suite, like others powered by 24/7 technology, leverages key data insights that enable advertisers to run efficient and accurate campaigns at scale, and within a brand safe environment. 

"One of the great pain points for marketers in the mobile space is the lack of unified reporting that exists, by definition, when multiple partners are involved," said Nicolle Pangis, President, Real Media Group. "24/7 mStory is a mobile solution that provides precise targeting, offers customized rich media and video solutions for any type of device, and eliminates duplicate impressions on a cross-screen buy." 

24/7 mStory incorporates tools that empower marketers to extend their buy onto mobile in order to leverage multiple screens in telling their brand story. This extensive range of solutions is designed to provide advertisers with an understanding of how to effectively engage consumers across screens and devices. 24/7 Media's unique unified reporting provides behavioral insights that enable marketers to reach their goals for both brand awareness and direct response with great accuracy and scale. Custom creative spanning rich media and video, paired with the ability to create custom segments based on users' interactions with specific messaging, is a distinct advantage.

Similar to the recent launches of 24/7 Socialite, 24/7 InfuseTV and 24/7 Media Alchemy Ad Labs, Real Media Group's mobile advertising solution can be customized to fit any marketer's specific needs. Clients have the option of combining any of the company's digital offerings to reach their desired audience. For more information, visit: http://www.realmedia.com/en-us/products/mstory.html

About Real Media Group

Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is a business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.

Contact Information

  • Media Contact:
    Sandy Drayton
    24/7 Media
    Email Contact
    212.231.7148