SOURCE: Real Media Group

Real Media Group

Real Media Group

June 10, 2013 10:00 ET

Real Media Group Introduces INFUSETV

Bridging the Gap Between TV and Digital Advertising

NEW YORK, NY--(Marketwired - Jun 10, 2013) - Real Media Group, a business unit of 24/7 Media, announced today the launch of INFUSETV, a product that empowers advertisers and agencies to engage their TV audiences online on PC, tablet, smart phone and Connected TV. The offering enables marketers to bridge the gap that has long existed between TV and digital advertising, leveraging TRA data in a first to market opportunity.

"As TV viewing habits continue to fragment across screens, it becomes increasingly important for brands to utilize the same targeting tactics and measurement standards across all platforms," said Nicolle Pangis, President, Real Media Group. "INFUSETV provides marketers with the ability to leverage set-top box data and Nielsen GRP measurement tools to complement their existing TV buys."

INFUSETV provides the tools for marketers to reach viewers missed by their TV buys, find viewers on whatever screen they are watching, and increase brand engagement with custom creative. Through Real Media Group's deep analytics and reporting, marketers can learn which viewers are responding to their brand on each platform.

In addition, brands benefit from a range of tools that enable precise targeting and engagement of TV viewers on all other screens, enhancing their investment in TV spend:

  • Custom creative executions for in-stream, rich media and mobile
  • HTML5-compatible interactive pre-roll formats and [IAB] Rising Star units across the buy
  • Target light TV watchers using set-top box viewing data or mirror an existing TV buy
  • Maximize the supplemental online reach using preroll and display advertising
  • Measure GRP-based delivery with Nielsen's Online Campaign Ratings (OCR) audience validation tool
  • Day parting and ad sequencing across screens and placements
  • Datalogix product DLX TV powered by TRA

INFUSETV launches on the heels of Real Media Group's new Socialite offering that enables marketers to generate and analyze social media engagement in addition to paid media campaigns.

For more information on INFUSE TV, visit http://realmedia.com/en-us/products/infusetv.html

About Real Media Group
Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is a business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.

Contact Information

  • Media Contact:
    Sandy Drayton
    24/7 Media
    Email Contact
    212.231.7148