SOURCE: Real Media Group

Real Media Group

May 23, 2013 08:52 ET

Real Media Group Launches Acceso, the First Premium Digital Advertising Marketplace for Spain and Latin America

NEW YORK, NY--(Marketwired - May 23, 2013) - Real Media Group, a business unit of 24/7 Media, announced today the launch of their premium marketplace across Spain and Latin America consisting exclusively of hundreds of millions of impressions on well-known websites. The first marketplace to provide advertisers with a unique opportunity to reach Spanish language audiences in these regions, Acceso presents the highest quality inventory of major publishers across a closely tied geographic region, creating a compelling global brand opportunity for marketers looking to reach this increasingly influential Spanish speaking audience.

Acceso publishers tap into unique ad spend from several channels that are all managed seamlessly through a single platform and include programmatic buying through both reserve and RTB. Real Media Group now operates one of the highest quality marketplaces using Microsoft Advertising Exchange, which brings publishers highly effective CPMs from premium brand advertisers. WPP agencies and Real Media Latin America are also significant drivers of demand for this high quality inventory.

"The launch of Acceso brings exciting new opportunities to both publishers in Spain and Latin America and marketers who are looking to reach this audience," said Larry Allen, Real Media Group's SVP, Business Development & Global Platform Sales. "These regions are connected not only by a common language and culture, but increasingly through business as the number of European companies and investments grows throughout Latin America."

The launch of Acceso reflects Real Media Group's commitment to delivering data-driven campaigns for agencies and advertisers that reach across every digital channel, while helping publishers effectively and efficiently monetize their valuable content and audiences. In addition to the demand driven by the Microsoft Advertising Exchange and WPP agencies, Acceso provides publishers with maximum protection of their brand as well as advanced controls to avoid any conflict in the sales channel while generating maximum revenues.

Acceso, open to all premium publishers, currently includes muchoviaje, ara.cat, eitb and vozpopuli.

About Real Media Group
Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is a business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.

Contact Information

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    24/7 Media
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