SOURCE: Corporate Research International

April 17, 2007 11:38 ET

Real People Rate Customer Service

Corporate Research International's Consumer Perception Survey Reveals Quarterly Best-in-Class

FINDLAY, OH -- (MARKET WIRE) -- April 17, 2007 -- Reinforcing to businesses the importance of brand image and consumer perception, Corporate Research International released today the results of RealPeopleRatings.com™, its quarterly customer service survey. SUBWAY, Olive Garden, Cici's Pizza, Marriott, Southwest Airlines, BP, Nordstrom, Stride Rite, Ace Hardware, Staples, Foot Locker, Publix, Walgreens, and RadioShack earned the highest marks in their categories this quarter.

RealPeopleRatings.com™ was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 2,535 panelists participated in this quarter's survey, conducted between April 3 and April 12, 2007.

Respondents were asked to rate their perception of each business's customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment.

"The RealPeopleRatings.com™ scores and results we have compiled help companies understand what their customers truly think of their business," said Michael Mallett, CEO of Corporate Research International. "This gives them opportunities to find better ways to stay ahead of the competition," Mallett added.

Category Winners:

Fast Food Restaurants
SUBWAY
Sonic
Quiznos and Chipotle Mexican Grill tie

Full-service Restaurants
Olive Garden
Texas Roundhouse
Outback Steakhouse

Pizza Restaurants
Cici's Pizza
Papa Murphy's Take 'n' Bake Pizza
Papa John's

Convenience Stores
BP
Shell
Chevron/Texaco

Office Supply Store
Staples
Office Depot
Kinko's

Department Stores
Nordstrom
Saks Fifth Avenue
Bloomingdale's

Shoe Stores
Stride Rite
Shoe Carnival
Payless ShoeSource

Home Improvement Stores
Ace Hardware
True Value
Lowe's

Supermarkets
Publix
Kroger
Safeway

Sporting Goods Stores
Foot Locker
Dick's Sporting Goods
Finish Line

Drug Stores
Walgreens
CVS/Pharmacy
Rite Aid

Electronics Stores
RadioShack
Best Buy
Circuit City

Banks
Credit Unions
Washington Mutual
Wachovia

Hotels
Marriott
Hyatt
Hilton

Airlines
Southwest
American
Continental
For a complete list of scores and rankings, contact Becca Litchfield at 614-224-8114 ext. 241 or rlitchfield@paulwerth.com.

Quarterly Survey Methodology

Survey respondents represented all regions of the country and completed only one survey each. Respondents spanned all ages, household incomes, education levels, and ethnicity.

The scores reflect the mean score, the most reliable way to describe the "center of gravity" of a distribution of scores. The mean is an average of the sum of each score divided by the total number of observations.

About Corporate Research International

Founded in 1989, Corporate Research International specializes in mystery shopping services and interactive customer voice and Web response surveys. The company has built a reputation for tracking trends of quality service and appearance, and providing analysis to help businesses make critical decisions needed to retain happy, loyal customers. Corporate Research International was named to the Inc. 500 list of fastest growing private companies in 2005 and 2006. For more information please visit www.corpri.com

Contact Information

  • Contact:
    Becca Litchfield
    Paul Werth Associates
    (614) 224-8114
    Email Contact