SOURCE: Nexage

Nexage

June 28, 2011 10:20 ET

Real-Time Bidding on Nexage RTB Exchange Lifts Publisher & Developer eCPM by 86%

Nexage RTB Exchange Brings a Large Number of Bidders to the Exchange, Maximizing Publisher and Developer Revenues

BOSTON, MA--(Marketwire - Jun 28, 2011) - Nexage, a leading mobile advertising revenue platform provider, today announced that eCPMs on the Nexage RTB Exchange were 86% higher than eCPMs from non-real-time bidding inventory. Real-time bidding (RTB) is dramatically improving and extending the revenue results for publishers, developers, and advertisers. These early results show that the initial performance expectations are bearing out in real results.

The Nexage Revenue Platform, powered by the Nexage RTB Exchange, gives publishers and developers access to the greatest number of bidders, which in turn, increases the interest and value in their inventory. The initial results prove this out, revealing an 86% gain in eCPM results.

The Nexage RTB Exchange enables an efficient and vibrant mobile advertising market. As such, initial results also show clear value to buyers and advertisers. During May 2011, advertisers realized a greater than 30% increase in CTR.

Nexage RTB Exchange launched its trial with over 30 current Nexage publisher and developer clients.

"We recognize that these are early results; nonetheless, they really demonstrate the positive impact that we knew RTB would have on the market and on our customers," said Ernie Cormier, CEO & President of Nexage. "We strongly believe RTB gives immediate and real value to both sellers and buyers; we also believe that this is just the beginning of the RTB story as the market exploits the full potential of RTB to serve an ever-increasing share of mobile advertising spend."

"Our goal is to maximize the yield on our inventory through a variety of distribution channels," said Alicia Walker, Managing Director at Moguldom Media Group. "Real-time bidding through Nexage RTB Exchange is a high-performing channel for our discretionary inventory and provides a boost to our overall revenue performance."

Nexage RTB Exchange is open to all publishers, developers, and real-time bidding-enabled ad sources. For more information, please visit the Nexage website.

About Nexage

Nexage provides a market-leading mobile advertising revenue platform, powered by the Nexage RTB Exchange, which enables publishers, developers, buyers, and advertisers to maximize revenues and ROI. As a worldwide provider, Nexage's mission is to provide superior platform performance that creates an efficient and vibrant mobile advertising market for both buyers and sellers. Nexage is rapidly scaling as buyers and sellers realize greater value for their mobile advertising business; today, Nexage serves over 70 global ad sources and over 160 publishers with over 500 mobile sites and applications. Come visit us at www.nexage.com or follow us on Twitter @Nexage.

Contact Information

  • Contact:
    Jennifer Routhier
    Nexage
    781-890-0071 ext. 244
    Email Contact