TORONTO, ON--(Marketwired - September 13, 2016) - In this presentation, Dr. Mike Eaddy, Vice President of Real-World Evidence Generation and Patricia Wolfangel, Vice President of Market Access Consulting and Communications both from Xcenda will explore the critical role and impact of RWE on product life-cycle management from concept through post-launch. Insights will be provided on use of RWE to demonstrate product value, as well as best practices to ensure decision-makers receive data in a timely and actionable format. The live event takes place on Thursday, September 29, 2016 at 11am EDT.
To ensure successful commercialization, manufacturers need to understand the crucial role real world evidence (RWE) is now playing in product planning and determine best practices for evidence dissemination.
During the session, the speakers will address:
- Industry challenges that necessitate new forms of evidence to demonstrate product value
- New evaluation methods and data types impacting the landscape (ex. value-based frameworks)
- Current perceptions of FDAMA section 114 and effect on market access strategy and formulary decisions
- Case studies and best practices for successfully using RWE to maximize market access success
To learn more about this event visit: Real World Evidence: What Does It Mean for Your Commercialization Plans?
Xcenda is a strategic consulting firm with more than 20 years of experience applying real-world expertise in health economics and outcomes research, reimbursement, health policy, market research, and market access strategy. We support global pharmaceutical companies as well as emerging pre-commercialization phase firms with challenges such as developing an evidence package to optimize access in key global markets, predicting product performance, and identifying reimbursement strategies and programs to maximize patient access. From development through market maturity, Xcenda helps manufacturers identify, demonstrate, and deliver their brand's value proposition to key healthcare stakeholders.
For more information visit http://www.xcenda.com/.
Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global Life Sciences community. Every year thousands of industry practitioners (from pharmaceutical & biotech companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.
To learn more about Xtalks visit http://xtalks.com
For information about hosting a webinar visit http://xtalks.com/sponsorship.ashx
Image Available: http://www.marketwire.com/library/MwGo/2016/9/12/11G113740/Images/Xcenda_CMYK_(1)-301466508781.JPG