FT. LAUDERDALE, FL--(Marketwired - Mar 4, 2014) - RealBiz Media Group, Inc. (OTCQB: RBIZ), a real estate digital media and technology company, today announced the launch of Nestbuilder Agent, designed to allow the over one million real estate agents in the U.S. the ability to claim their personalized Online Video Channel. This agent-facing component of nestbuilder.com allows agents the ability to promote homes, their personal brands and local community events all populated utilizing automatically-generated, custom-tailored home listing Agent Video Reels which they can syndicate to clients through social media venues and email.
Agent Video Reels link back to the agent's personalized Online Video Channel, allowing them to cater directly to clients and capture leads from their marketing efforts. Through myriad tools for both agents and homebuyers, consumer-site nestbuilder.com, empowered with Nestbuilder Agent, connects agents and homebuyers in a personalized and meaningful relationship that drives results for people finding -- and purchasing -- the homes of their dreams.
At the core of this agent social media platform is the company's proprietary real-time video creation technology which gives agents access to diverse video offerings and personalized push content marketing solutions designed to drive consumers to their Online Video Channel, with agent membership starting as low as $10 per month.
Among the many features built into Nestbuilder Agent, agents may use their Online Video Channel as their primary contact media, optimized to highlight their personal brand and information about them, their listings and their community. The video-laden communications increase SEO significantly through views as well as agent-created content that drives traffic directly back to the agent. Increased duration of client viewership of an agent's video assets and engagement with the agent's content will add to higher SEO rankings for agents.
Agents can also further customize their Online Video Channel through a drag-and-drop dashboard, personally create Agent Video Reels which include videos of their current listings of homes for sale as well as other listings of interest to their target demographics, engaging general interest video content including home improvement tips and design concepts, as well as local community events and discount coupon offerings.
A primary feature of Nestbuilder Agent gives agents who do not have any listings the ability to select and market featured homes of their choice including open houses and new listings in their community. Thus, the estimated 800,000 agents who find themselves without listings during the course of the year will be able to use the dynamic showcasing impact of the Agent Video Reels to increase their client base for future home sales and home seekers. They can establish themselves as local market experts as well as extend their outreach to other communities. The Online Video Channel allows agents to connect to their clients, making the home-buying process highly personal and custom-tailored.
"The extremely personalized and targeted functionality of Nestbuilder Agent is a boon for agents who want creative outreach options to capture the attention and the imagination of prospects and clients with new and innovative content," said Steve Marques, President and CRO of Realbiz Media Group. "Nestbuilder Agent is a highly-effective tool for agents every day -- not just when they have listings. It empowers agents to maintain an ongoing dialogue with their clients; clients will enhance the agent's efforts by sharing Agent Video Reels with family and friends. It makes Nestbuilder Agent a fantastic tool for agents to promote themselves through a diverse array of communication medias."
This agent-centric approach to relationship building delivers to homebuyers a highly personalized communications vehicle which agents can tailor to highly-specific criteria for individual wish-lists. Nestbuilder Agent components include:
- Agent Profile, including contact details, credentials and testimonials. This adds content to their listing information on Nestbuilder's "Find an Agent" function, giving agents basic branding on listings which they have on the site. It also creates the agent's Online Video Channel homepage; any information requests on any of the listings in an Agent Video Reel submit to the agent who sent out the information, including listings that are not their own.
- Collections, allowing agents to present specific homes for individual clients in an exclusive agent-branded environment.
- My Listings, providing agents the tools to edit photo collections relating to their listings as well as to create new listings.
"Nestbuilder Agent allows agents to position themselves strategically at the forefront of their local real estate market with dynamic technologies," said William Kerby, CEO of Realbiz Media Group. "The site is designed to enhance the home shopping experience for homebuyers with informative, entertaining and highly-targeted listings and helpful content. We will continue enhancing the product to provide agents with additional branding strategies, analytics, educational marketing content and options that will enhance their ongoing community communications outreach efforts."
About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 250,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a television video on demand network, a growing MVA network, and an existing Virtual Tour network. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.
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