RealFoodToronto.com Now Shipping to Penguin Pick-Ups Throughout the GTA

Sourcing Toronto's Best Selection of Organic Meat, Fish, Produce and More Just Got Easier


TORONTO, ON--(Marketwired - October 03, 2016) - RealFoodToronto.com is thrilled to announce a partnership with Penguin Pick-Up, a network of convenient pick-up locations for online purchases. The partnership will make organic food more accessible for people living in the GTA.

RealFoodToronto.com is an online grocery store started by the founders of The Healthy Butcher, and it features over 4000 products, including Organic & 100% Grass-fed meat by The Healthy Butcher, fresh Ocean Wise approved sustainable seafood, gourmet cheese by the Cheese Boutique, local fruits and vegetables by Pfennings Organics, and a full selection of Organic groceries.

RealFoodToronto.com delivers to homes seven days a week throughout the city, but now has added convenient pick-up locations. "For a small company like ours that does not have physical locations everywhere, a partnership with Penguin Pick-Up is a slam dunk. Lots of our customers don't know if they will be home during the two hour windows we set out and that causes unnecessary stress for an otherwise stress-free online shopping experience," said Mario Fiorucci, co-founder of RealFoodToronto.com. "The basis of our business is convenience in sourcing the best local and Organic foods, and Penguin Pick-up is a natural next step for us."

Groceries ordered on RealFoodToronto.com are picked and packed carefully by hand, and delivered to the Penguin Pick-up location of choosing. Customers can pick up their orders at their convenience. And for an introductory period that will extend until early 2017, no added delivery or service charge will be added to orders destined to Penguin Pick-up locations.

Egil Moller Nielsen, Senior Vice President & Head of Business at SmartCentres, says, "We are excited to be partnering with RealFoodToronto.com to make organic and high quality food more accessible for people living in the city without signing up to a monthly subscription. RealTorontoFood.com customers can now pick-up their order at our convenient Penguin Pick-Up locations across the GTA. We provide Penguin Pick-Up in 90 seconds or less."

About RealTorontoFood.com

RealTorontoFood.com was born out of the passion for food shared by customers at The Healthy Butcher, one of Toronto's preeminent butcher shops. A common frustration amongst customers was not having enough time to spend cooking, eating, and enjoying food to its potential. RealFoodToronto.com is a service to enhance your lifestyle. For more information, please visit RealTorontoFood.com

About Penguin Pick-Up

Penguin Pick-Up is a network of FREE convenient pick-up locations for online purchases. Penguin Pick-Up offers a customer-focused drive through experience that allows online shoppers to come and pick up their packages in 90 seconds or less. With extended operating hours, customers can collect their online purchases at a time that is convenient for them. Penguin Pick-Up is a "one-stop pick-up" for all e-commerce purchases, including groceries and dry cleaning services. Penguin Pick-Up locations can store fresh and frozen food as well as hard goods such as electronics and apparel. Customers can ship almost anything to Penguin Pick-Up from anywhere in the world and any online retailer.

Penguin Pick-Up and Penguin Fresh selling farm-fresh food, are owned by developer Mitchell Goldhar, founder of SmartCentres which has developed more than 265 shopping centres in Canada and Chairman of Smart Real Estate Investment Trust (REIT), which acquired the SmartCentres development platform. For more information, please visit www.PenguinPickUp.com and www.PenguinFresh.com.

Contact Information:

Mario Fiorucci
Co-founder, RealFoodToronto.com
416-489-7325
Mario@realfoodtoronto.com

Egil Moller Nielsen
Senior Vice President
Head of Penguin Pick-Up & Penguin Fresh
905-760-6200 ext. 7273
ENielsen@SmartCentres.com