SOURCE: True 2 Beauty Inc.

April 05, 2011 05:58 ET

Reality TV Personality and Author David Good Named Celebrity Spokesperson for True 2 Beauty Inc.

ABC's 'Bachelor Pad' Winner Helps Leading Lifestyle Brand Target Men and Women

LOS ANGELES, CA--(Marketwire - April 5, 2011) - True 2 Beauty Inc. (PINKSHEETS: TRTB) (www.true2beautyinc.com), the leading distributor of male and female sexual potency pills and liquid products in the United States, is pleased to announce the signing of an endorsement agreement with reality TV personality David Good, winner of the ABC's hit reality show 'Bachelor Pad' and former contestant on Season 5 of 'The Bachelorette.'

Good is currently on a 100+ city Book Tour promoting his debut book, "The Man Code: A Woman's Guide To Cracking The Tough Guy" -- a guide that helps women de-mystify the male psyche.

"We believe David is the perfect match for targeting our core age groups across both sexes," said Alex Hbaiu, CEO of True 2 Beauty. "His strength of character and keen understanding of the male-female dynamic will only add to his allure as a positive role model to promote our products."

In his role as Celebrity Spokesperson, David will be the first face of the company's newest product line, Love Pack -- which will include a series of commercials airing on television networks nationwide. The addition of Love Pack to the company's growing product lines is a direct result of market research by Kretek International, True 2 Beauty's exclusive distributor in North America.

Hbaiu adds, "The concept of bringing the male and female products together into one SKU allows us to simultaneously market our products to both genders at retail and online, and creates a more unique experience at the point of purchase."

"I am really excited to be part of the marketing movement currently under development by True2Beauty," said David Good. "My goal is to help engage customers with the Love Pack, and I have no doubt in my mind we'll see a groundswell of love for these products."

Work will begin immediately to create the first commercial featuring David Good, and will be one of a series of commercials in the campaign, with an estimated release date of mid-summer 2011.

About True 2 Beauty Inc.
True 2 Beauty Inc. is a leading distributor of male and female sexual potency pills and liquid products in the United States. The True 2 Beauty line of current products includes Libigrow, Libigirl, Libiliquid Shots and the Libiliquid Relaxation Drink.

More information on the Company and its line of products can be found at http://www.libigrow.com.

About David Good
David Good is a Reality TV personality and author. His debut book "The Man Code" is an homage to a term he's known to have coined, but one that he has come to define and understand since childhood.

As unlikely a messenger he may seem, David gives women a look under the hood, and how it pertains to relationships from the boardroom to the bedroom -- helping them crack the code to understanding "men's men."  More importantly, he empowers women by helping them decipher the unspoken rules that govern masculinity and lifts the hood on the standard to which men hold themselves and others. 

Excerpts from "The Man Code" can be found at www.ManCodeBook.com. Good is also allowing readers to get the first three chapters of the book free, which they can obtain by sending a request to info@imagine-books.net.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

Links:
www.libigrow.com
www.true2beautyinc.com
www.ManCodeBook.com
info@imagine-books.net
http://www.dmpoffers.com

Contact Information

  • For further information, please contact:

    David Good Media Contact:
    Inna Shamis
    973.610.7895
    inna@agcomgroup.com

    Libigrow Media Contact:
    Media Relations:
    Zara Hbaiu
    zara@libigrow.com
    888-942-5350

    Investor Relations
    Undiscovered Equities
    K. McKnight
    561-450-8269