SOURCE: SHIFT Communications

June 12, 2007 07:45 ET

RealNetworks Names SHIFT as Agency of Record

SHIFT Communications Will Lead Public Relations for All Divisions of RealNetworks in North America

SAN FRANCISCO, CA--(Marketwire - June 12, 2007) -

--  SHIFT Communications, the high performance public relations firm,
    announced today that it has been named Agency of Record for RealNetworks,
    Inc. in North America.
--  RealNetworks is the innovative creator of a range of digital media
    services and software including Rhapsody®, RealPlayer®, and casual PC
    and mobile games.
--  RealNetworks selected SHIFT for its deep understanding of the digital
    media industry, and for its track record of executing traditional, consumer
    and social media public relations campaigns for its 65+ clients.
--  Today's news follows SHIFT's May 14 announcement that it has also been
    named the Agency of Record for Travelocity's emerging brands.

"RealNetworks has built an enviable portfolio of digital entertainment services across the video, music, games and mobile segments, so we set out to find a PR agency that could energetically tell the comprehensive story," said Bill Hankes, vice president of corporate communications at RealNetworks. "SHIFT showed the brand of fire and passion we were looking for in a long-term partner and champion."

"We consider the win at RealNetworks to be a milestone in our evolution as an agency," said Todd Defren, a SHIFT principal. "It is an incredible testament to our employees that SHIFT was able to compete and win against some of the biggest agencies on the planet. We're grateful to the executives at RealNetworks for acknowledging the effort, ideas, and social media credentials that we'll bring to bear on this important assignment."


SHIFT Communications is an award-winning, privately-held national public relations firm representing some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks and Shimano. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 100+ employees are located in the Boston, Mass., and San Francisco, Calif. metros. For more information on SHIFT's high-tech public relations and consumer public relations, visit

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