SOURCE: Realtime


July 01, 2013 07:05 ET

Realtime Launches PowerMarketing in the US Leveraging "Cool Vendor" Technology

World's First Real-Time e-Marketing Engine Powers Engagement and Conversion

SANTA MONICA, CA--(Marketwired - Jul 1, 2013) - Realtime (, creator of the leading global technology framework and applications to power the real time web, today announced the US launch of its PowerMarketing solution, for which it received the Gartner "Cool Vendor" award. The world's first real-time integrated marketing solution acts as an e-commerce engine, boosting engagement and conversion.

PowerMarketing ( integrates Realtime's patented global technology framework with a digital marketing strategy, to provide an integrated and vibrant brand experience in the entire digital ecosystem -- web, mobile and social. The ground-breaking platform creates a persistent and bi-directional real-time connection with every user and lets you manage manually or automatically multimedia interactions with website visitors for tailor-made offers, segmented promotions, interactive up-sell and cross-sell and for the first time with the built-in ability for 360º active ad retargeting.

"Realtime goes beyond interactive chat and co-browsing to better align marketing and merchandising with customer service," said Brad Buhl, director of marketing and channel strategy at Broadleaf Commerce. "Using specific, event-based actions -- or even raw, analytical data as it happens -- Broadleaf clients with Realtime's PowerMarketing solution will be able to intercept consumer needs, rather than simply follow-up."

"Teaming up with Realtime gives us the tools we need to make our shopping experience more multi-layered and dynamic," said Justin Skinner, vice president for technology at Sole Society. "Now, we're able to provide our customers with a greater range of exciting options as they browse."

"According to Gartner, technology investments continue to increase in digital marketing and multichannel campaign management, while expanding into new territory with big data," said André Parreira, Realtime Founder and CEO. "In meeting this challenge we enable marketers to move at a lightning speed: adapting, differentiating and innovating in real-time, while at the same time boosting engagement and monetization."

Major internet retailers employing Realtime's PowerMarketing solution include Sole Society, Broadleaf, Skyline Home Loans, Walmart (Brazil), Nantworks, TMZ, TMN, iG, Portugal Telecom, Oi, Sotheby's, Banco do Brasil, Salsa Jeans, and Zon.

About Realtime
Realtime is driving innovation back to the web, making the internet's traditional request/response model obsolete and taking the online world to a real-time persistent bi-directional connection experience. This leads to game-changing possibilities in personalized content delivery, advertising, marketing, live collaboration, and e-commerce. Realtime developed the world's fastest pub/sub messaging system -- Realtime Framework and PowerMarketing -- the first real-time integrated marketing solution that acts as an e-commerce engine boosting engagement and conversion. Realtime is owned by Internet Business Technologies (IBT), with offices in the USA, Brazil, UK and Portugal. REALTIME and IBT are part of the Brazilian technology group BRZtech, oriented to developing tech solutions and support tech companies with a future vision. For more information, please visit

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