SOURCE: Realtime


June 27, 2013 11:31 ET

Realtime Partners With Broadleaf Commerce

Combined Technologies Enable E-Commerce Businesses to Offer Brick-and-Mortar-Type Experiences

SANTA MONICA, CA--(Marketwired - Jun 27, 2013) - Realtime (, creator of the leading global technology framework and applications to power the real-time Web such as PowerMarketing, today announced it has partnered with Broadleaf Commerce, the open-source, enterprise-ready e-commerce-solution company, allowing Web-based business owners to monitor and interact with visitors while they shop online, more closely mimicking the brick-and-mortar experience.

"Realtime goes beyond interactive chat and co-browsing to better align marketing and merchandising with customer service," said Brad Buhl, director of marketing and channel strategy at Broadleaf Commerce. "Using specific, event-based actions -- or even raw, analytical data as it happens -- Broadleaf clients with Realtime's PowerMarketing solution will be able to intercept consumer needs, rather than simply follow-up."

The partnership combines Broadleaf's e-commerce functionality with behavior monitoring and powerful automated actions dependent on a rules-based engine. Benefits from combined Broadleaf/REALTIME solutions include:

  • Decreased shopping cart abandonment with real-time assistance
  • Increased sales with real-time advertising
  • Increased average order value due to client interaction
  • Increased client satisfaction with immediate interaction in either an automated or manual environment

"Broadleaf provides an incredibly rich set of enterprise-level features, empowering merchandisers and marketers to manage e-commerce sites without limits," said Andre Parreira, founder and chief executive officer at Realtime. "We are pleased to enhance these capabilities with our Realtime PowerMarketing solution for fully interactive Web and mobile experiences for Broadleaf clients to best manage their brands on their terms."

About Realtime
Realtime is driving innovation back to the web, making the internet's traditional request/response model obsolete and taking the online world to a real-time persistent bi-directional connection experience. This leads to game-changing possibilities in personalized content delivery, advertising, marketing, live collaboration, and e-commerce. Realtime developed the world's fastest pub/sub messaging system -- Realtime Framework and PowerMarketing -- the first real-time integrated marketing solution that acts as an e-commerce engine boosting engagement and conversion. Realtime is owned by Internet Business Technologies (IBT), with offices in the USA, Brazil, UK and Portugal. REALTIME and IBT are part of the Brazilian technology group BRZtech, oriented to developing tech solutions and support tech companies with a future vision. For more information, please visit

About Broadleaf Commerce
Broadleaf Commerce is the owner of an open-source, e-commerce framework targeted at facilitating the development of enterprise-class, commerce-driven sites by providing a robust data and services model, a rich administration platform, and specialized tooling that takes care of core commerce functionality -- providing the framework for companies such as The Container Store, Pep Boys, and Ganz.

All product and company names herein may be trademarks of their registered owners.