SOURCE: Realtime


July 09, 2013 08:50 ET

Realtime Partners With Sole Society

Real-Time Marketing Enables E-Tailers to Increase Experience and Conversion

SANTA MONICA, CA--(Marketwired - Jul 9, 2013) - Realtime (, creator of the leading global technology framework and applications to power the real-time Web such as PowerMarketing, today announced it has partnered with Sole Society, a leading e-commerce site for trendy but affordable fashion, footwear and accessories, to monitor and interact with visitors while they shop online, enriching the online shopping experience and accelerating purchasing decisions in real-time.

PowerMarketing integrates Realtime's patented global technology framework with a digital marketing strategy to provide an integrated and vibrant brand experience in the entire digital ecosystem -- web, mobile and social. This ground-breaking platform lets you interact in real time with website visitors, improving engagement, service and conversion sharing a bidirectional connection with CRM applications for real-time live customer behavior.

"Teaming up with Realtime gives us the tools we need to make our shopping experience more multi-layered and dynamic," said Justin Skinner, vice president for technology at Sole Society. "Now, we're able to provide our customers with a greater range of exciting options as they browse."

"Sole Society provides an exhilarating shopping experience," said André Parreira, Realtime Founder and CEO. "We are pleased to offer real-time capabilities for a fully interactive online experience for Sole Society to best manage their brand on their terms. According to Gartner, technology investments continue to increase in digital marketing and multichannel campaign management, while expanding into new territory with big data. To meet this challenge, PowerMarketing enables marketers to move at a lightning speed -- to adapt, differentiate and innovate in real-time."

About Realtime
Realtime is driving innovation back to the web, making the internet's traditional request/response model obsolete and taking the online world to a real-time persistent bi-directional connection experience. This leads to game-changing possibilities in personalized content delivery, advertising, marketing, live collaboration, and e-commerce. Realtime developed the world's fastest pub/sub messaging system -- Realtime Framework and PowerMarketing -- the first real-time integrated marketing solution that acts as an e-commerce engine boosting engagement and conversion. Realtime is owned by Internet Business Technologies (IBT), with offices in the USA, Brazil, UK and Portugal. REALTIME and IBT are part of the Brazilian technology group BRZtech, oriented to developing tech solutions and support tech companies with a future vision. For more information, please visit or follow @RTWworld on Twitter.

About Sole Society
Launched in March 2011, Sole Society is a chic new brand of exclusive, high-quality, on-trend shoes and accessories, starting at only $49.95. The Sole Society website offers new shoe styles released weekly, exclusive fashion and style content, tips and trends, celebrity collections and special promotions. Sole Society was created by leading flash sale site HauteLook and became an independent entity in December 2011, with funding from a number of investors including leading retailer Nordstrom, Inc., Insight Venture Partners and Lagovent Ventures. Select Sole Society styles are also available at as well as select Nordstrom stores nationwide. Visit to learn more or follow @SoleSociety on Twitter.

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