SOURCE: Market Leader, Inc.

Market Leader, Inc.

September 15, 2009 11:05 ET

RealtyGenerator From Market Leader to Be Offered to Leading Real Estate Companies of the World's More Than 5,000 Offices

Market Leader's Momentum Continues With Hundreds of Companies Now Using RealtyGenerator

KIRKLAND, WA--(Marketwire - September 15, 2009) - Market Leader (NASDAQ: LEDR) (, an innovator in online marketing and technology solutions for real estate professionals, announced today that it has entered into an agreement to offer its RealtyGenerator technology platform to the more than 600 real estate companies and 5,000 offices comprising the Leading Real Estate Companies of the World® network.

"Successful brokers are in need of technology that delivers a competitive edge, and RealtyGenerator provides them with the industry's most effective lead capture and management software system," said Phil Edwards, vice president of Leading Real Estate Companies of the World. "The more than 600 real estate companies in our network are known for being leaders in their respective markets, and we believe that by adopting RealtyGenerator's lead generation and lead management system, they can continue to grow their market share and profitability."

Market Leader's agreement with the large and influential Leading Real Estate Companies of the World network is the latest indicator that, despite a down real estate market, Market Leader continues to grow the influence of RealtyGenerator, its flagship real estate broker product. In just the past 12 months, Market Leader has seen more than a 50% increase in the number of companies using RealtyGenerator.

One Leading Real Estate broker, an early adopter of RealtyGenerator, has already seen significant returns.

"Joining RealtyGenerator has reduced our dependency on repeat clients," said Harris Safier, a multi-office broker with Westwood Metes & Bounds Realty in Ulston County, N.Y. and a member of the Leading Real Estate Companies of the World network. "Now we have many new buyers, and our average sale has increased, too."

Leading Real Estate Companies of the World brokers throughout the United States now have access to the many unique tools of RealtyGenerator, the industry's most powerful lead generation and lead management system. RealtyGenerator has a proven track record of helping brokers attract a steady stream of engaged prospects while providing their agents with the tools to turn those prospects into clients.

Among the most powerful benefits RealtyGenerator gives to brokers is the ability to track individual agent performance. RealtyGenerator's suite of easy-to-use tools helps brokers create a profitable online business within their existing brokerage while at the same time building market share and providing an effective agent recruiting and retention tool.

"We are gratified by the success that hundreds of real estate brokers are seeing across the U.S. with RealtyGenerator and are very pleased to be working with Leading Real Estate Companies of the World to bring this program to a membership that includes leading independent brokerage companies from across the nation," Market Leader CEO Ian Morris said.

Leading Real Estate brokers looking to take advantage of this new relationship should call a RealtyGenerator representative at 1-877-732-9518.

Additional information on Market Leader's full line of agent, team and broker tools is available at

About Market Leader

Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.

For more information, visit

About Leading Real Estate Companies of the World®

Leading Real Estate Companies of the World® ( is a global real estate network comprising more than 600 of the best-known local and regional real estate firms. With nearly 5,000 offices and 150,000 sales associates in the United States and 35 countries abroad, LeadingRE affiliates sell almost $300 billion in home sales, representing nearly one million transactions annually. The network has #1 market share in more of the top 88 U.S. markets than any national brand, representing a powerful force in American real estate.


Contact Information

  • Investor Contact:
    Mark Lamb
    Director of Investor Relations
    Market Leader, Inc.
    Email Contact

    Press Contact:
    Hugh Siler
    Siler & Company for Market Leader, Inc.
    Email Contact