SOURCE: RealUmbrella Inc.

September 24, 2007 07:00 ET

RealUmbrella™ Launches First Comprehensive Online Real Estate Solution That Eliminates Commissions

Seamless and Secure Transaction Management Solution™ Empowers Buyers and Sellers of Real Estate to Be Their Own Agent

LAGUNA HILLS, CA--(Marketwire - September 24, 2007) - RealUmbrella™ Inc. today announced that it has launched the first online solution that empowers buyers and sellers of real estate to complete a seamless and secure transaction and save thousands of dollars by eliminating commissions. Initially available in the state of California, RealUmbrella's patented Transaction Management Solution™ will soon be available nationwide.

"Whether you are a first-time homeowner or an experienced investor, RealUmbrella's Transaction Management Solution provides pricing transparency and eliminates the complexity in the real estate market that exists to restrict competition and consumer choice," said Bryant Katzen, CEO of RealUmbrella. "Unlike the traditional Realtor®, discount broker or current For Sale By Owner (FSBO) methods, this easy-to-use online solution guides you through an entire real estate transaction from start to finish, empowering you to be your own agent and eliminate commissions."

The RealUmbrella Transaction Management Solution provides real-time access to the necessary contracts, documents, information and disclosures in California to electronically sign and complete a real estate transaction online through a secure server. Consumers are given a choice of trained third-party service providers such as lenders, title and escrow agencies that they can authorize to view, exchange, sign and upload secure documents. An intuitive interface automatically guides users through the real estate buying and selling process with action plans, scheduling of key transaction events and notifications when processes are completed.

Through the use of the RealUmbrella Transaction Management Solution, sellers of real estate have the latest marketing tools at their fingertips, including popular online listing services such as Google Base, (the future of the MLS), Zillow, and Trulia. Sellers can also easily provide prospective buyers virtual tours and the convenience of scheduling an individual appointment online. At the close of a successful sale, sellers using the RealUmbrella Transaction Management Solution realize an increased net profit of thousands of dollars.

"The simple fact is for decades, the dominant real estate firms and their trade associations have tried, with much success, to maintain high, uniform prices within different geographic areas," added Katzen. "Our comprehensive online solution will rapidly change how real estate is bought and sold. It provides consumers with a real estate service without the use of a broker or agent, eliminating the last barrier in the traditional real estate transaction."

The RealUmbrella Transaction Management Solution is available now for all buyers and sellers of real estate in the state of California and is priced via a menu of services that can be selected a la carte or per package. To get a glimpse of the next frontier in real estate, please visit:

About RealUmbrella Inc.

RealUmbrella Inc. is the first provider of an online solution that empowers buyers and sellers of real estate to be their own agent and save thousands of dollars by eliminating commissions. All authorized parties such as escrow, title, and lenders using RealUmbrella's Transaction Management Solution have real-time access to the necessary contracts and legal disclosures to electronically sign and complete the sale of a home in the state of California through a secure server. RealUmbrella's Transaction Management Solution will soon be expanded for use in all 50 states. For more information please visit

Editor's Notes:

RealUmbrella, Transaction Management Solution and the RealUmbrella logo are all trademarks of RealUmbrella Inc. All other product and company names herein may be trademarks of their registered owners.

Contact Information

  • For more information, contact:
    Linda Capcara
    LVA Communications
    (480) 229-7090
    Email Contact