SOURCE: RealVu

RealVu

September 28, 2010 08:30 ET

RealVu Honored by the Direct Marketing Association With Certificate of Excellence as Innovation Award Finalist

Viewable Impression Receives Prominent Industry Recognition

NEW YORK CITY, NY--(Marketwire - September 28, 2010) -  The RealVu® ad server has been recognized with a certificate of excellence as a finalist for the prestigious Direct Marketing Association's (DMA) Innovation Awards for the Company's Viewable Impression metric. The RealVu "Viewable impression" is measured when an online ad is loaded, rendered and 60 percent of the ad surface area is within the visible area of a viewer's browser window on an in-focus web page for at least one second. The winning entry will be announced on Tuesday, Oct. 12 at the DMA 2010 Conference & Exposition in San Francisco.

The Viewable Impression, accredited by the Media Rating Council earlier this year, helps drive increased revenue for publishers and assures advertisers of the effectiveness of their online advertising campaigns. With the Viewable Impression, an impression is not captured unless an ad is delivered to a viewable area of the screen for one second or more, overcoming limitations such as impression and click fraud that are inherent in existing impression-based systems, eliminating the need for costly and ineffective verification services. 

"RealVu is honored to be chosen as a finalist by the judges of the Direct Marketing Association's Innovation Awards," said Nikolai Mentchoukov, chief technology officer of RealVu. "This recognition is a testament to our ongoing commitment to empower advertisers and publishers alike with a consistent impression metric that will deliver dollar-for-dollar value for their online advertising investments."

The DMA Innovation Awards recognize outstanding advances in direct and digital marketing technology for new products or services introduced between Nov. 1, 2009 and June 1, 2010. RealVu was selected as a finalist by a distinguished panel of judges and is also eligible to receive a category win and the best in show award.

For more information about RealVu and the Viewable Impression, visit www.RealVu.net, or visit: http://www.realvu.net/land/ to download a free copy of RealVu's whitepaper titled, "Sometimes, an Impression doesn't make any impression," authored by Greg Stuart, the Co-Author of "What Sticks" and former CEO of the Internet Advertising Bureau (IAB).

About RealVu®:
RealVu® is an ad server powered by patented technology for the distribution of display advertising, rich media, video and webpage content that reliably reports how many times each individual ad is visible to a unique viewer, and for how long. RealVu is changing the way online advertisements are measured with its Viewable Impression metric. The Viewable Impression ensures value for advertisers, guaranteeing that an Internet advertisement has actually been delivered for one second or more with a least 60 percent of the ad mass in a viewable area on the browser screen. For publishers, RealVu drives increased revenue and lends greater credibility to their ad space with the guarantee that ads placed are ads viewed, protecting their customers' investments. Backed by accreditation from the Media Rating Council (MRC), RealVu's Viewable Impression ensures that advertisers and publishers alike are able to deliver on their campaigns with confidence. RealVu is a part of Rich Media Worldwide, LLC, a privately held company based in Salt Lake City, Utah, founded in 2002. For more information, visit www.realvu.net.

About The Direct Marketing Association:
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

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