SOURCE: Conectics

July 15, 2008 07:00 ET

Rebecca Frederick Named GM of CommonHealth's Conectics

PARSIPPANY, NJ--(Marketwire - July 15, 2008) - CommonHealth today announced Rebecca Frederick has been promoted to the role of general manager at Conectics, a CommonHealth research and media planning services unit.

CommonHealth (www.commonhealth.com) is a WPP (NASDAQ: WPPGY) (www.wpp.com) company and the world's leading healthcare-communications network.

Ms. Frederick moves into this role from her prior position as senior vice president, media director. As general manager, Ms. Frederick will oversee all operations, procedures and policies at Conectics, and is charged with maintaining and evolving all of the company's media planning, buying and placement. She will also be responsible for the group's client management, analytics, research and new-business initiatives.

With more than 18 years' experience in professional healthcare media, Ms. Frederick has expansive knowledge of the industry and a multifaceted background in both the agency and client sides of media healthcare communications. Throughout her career, Ms. Frederick has held many senior-level positions at companies including Wyeth Pharmaceuticals and Communications Media, Inc., an advertising media and promotions planning organization.

"Becky has been an invaluable asset to Conectics, and I am so pleased to see her take on this new leadership position as general manager. In the five years she has been with the group, Becky has developed innovative media planning methodologies and vastly increased Conectics' roster of core capabilities and client offerings," said Marc Weiner, president of Conectics.

CommonHealth comprises Conectics, Altum, Carbon, CommonHealth London, CommonHealth Paris, Earthborn, EvoLogue, Ferguson, HLS, MBS/Vox, Noesis, ProCom, Qi and Solara. The organization also maintains numerous partnerships both within and outside of the WPP network of companies.

Contact Information

  • Contact:
    Beth Paulino or
    Kerianne McGuire
    CommonHealth
    (973) 352-1000