January 16, 2014 17:00 ET

Rebel Wins Prestigious Retail TouchPoints Customer Engagement Award with SDL

Rebel Uses SDL Technology to Lead the Way in Customer Experience Management

SYDNEY, AUSTRALIA--(Marketwired - Jan. 17, 2014) - SDL (LSE:SDL), a leader in Customer Experience Management have announced that Rebel, Australia's leading sports retailer, has won the Retail TouchPoints (RTP) Customer Engagement Award for its customer experience and customer engagement analytics strategy.

Partnering with SDL has enabled Rebel to implement award winning solutions to better understand and engage with its customers for improved returns both online and in-store.

Paige O'Neill, Chief Marketing Officer, SDL said, "SDL is delighted to see Rebel win this prestigious customer engagement award and set the bar for retailers. The results have been fantastic. We were able to increase Rebel's target audience significantly by using our customer analytics technology."

RTP is a source of knowledge for retail customer engagement strategies. Its Customer Engagement Award recognizes retailers that are creatively and innovatively implementing successful customer engagement campaigns to achieve business success in the increasingly competitive marketplace.

"We are thrilled to receive the RTP Customer Engagement Award and to be acknowledged for our commitment to engaging with our customers on a more individual level," said Rob Kain, General Manager Marketing at Rebel. "Our partnership with SDL enables us to communicate relevant products and offers to our customers based on what they've told us is important and interesting to them."

The awards were presented at the National Retail Federation Show this month in New York.

About SDL

SDL (LSE:SDL) allows companies to optimize their customers' experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit

About Rebel

With more than 90 stores across Australia, Rebel is the nation's leading sports retailer, offering a wide range of the latest release fitness equipment, sports equipment, apparel and associated accessories for both the casual enthusiast and serious competitor. For more information, please visit




Contact Information

  • SDL Corporate
    Jessica Hohn-Cabana
    +1 508-353-3454

    PAN Communications
    Emily Held, Adam Novak or Michael O'Connell
    +1 617-502-4300