Rebellion Media

Rebellion Media

July 11, 2012 11:00 ET

Rebellion Media Completes Acquisition of Sortable and Launches TRACE

WATERLOO, ONTARIO--(Marketwire - July 11, 2012) - Rebellion Media today announced the completion of its acquisition of Sortable, and the launch of its new TRACE (Traffic Revenue And Content Engine).

Sortable has developed a powerful content creation and recommendation system that has been successfully deployed on several consumer sites, including,, and its flagship site, Approximately two years after its launch, the Sortable platform is delivering over 10 million monthly page views and has become a leader in comparing and recommending digital cameras, with, and mobile phones, with

"We are excited to be a founding acquisition of Rebellion Media," said Chris Reid, co-founder of Sortable. "We tackled a very hard problem, helping consumers find the right product or service, and we've already made a significant change to how people shop for cameras, cellphones and other gadgets. Uniting with Rebellion Media will enable us to massively broaden the scope of decisions we address, from daily tasks to major life decisions."

Rebellion Media's TRACE technology enables consumers to enjoy a more engaging and personalized online experience. As users more frequently look to the Internet to find better information about their hobbies and interests, Rebellion Media's platform allows consumers to spend less time searching for answers, and more time interacting with personalized, hyper-relevant content.

"Traditional content producers are failing to keep pace with the accelerating demands of their consumers. Sortable is the cornerstone of Rebellion's TRACE platform, a platform that is designed to solve the problem of providing personalized content to digital media consumers, " said Ted Hastings, CEO of Rebellion Media. "By bringing together expertise in multiple disciplines, including traffic acquisition, content management and monetization strategies into a single platform, we are developing a new and innovative way to create, manage and grow online properties."

About Rebellion Media

Rebellion Media's proprietary integrated digital media platform, TRACE, powers websites and mobile applications in four targeted verticals: health & wellness, sports, entertainment and technology.

Our significant expertise in highly personalized digital media experiences for our audience results in dramatically improved user engagement and a platform for our advertisers to truly connect with their customers. To learn more about the rebellion now underway, please visit

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