October 04, 2012 10:24 ET Launches Social Marketing Platform

TORONTO, ONTARIO--(Marketwire - Oct. 4, 2012) - announced today the launch of its social marketing platform. enables businesses to expand the distribution of their social media by leveraging the connections of their fans, followers, employees and other social media accounts that are not centrally managed.

"We are very excited about the launch of and are very pleased with the traction that we are seeing right out of the gate," said Mike Cunningham, CEO of "Supporters of a particular business, whether they are employees or followers, are your best asset when it comes to spreading your message. helps put this inherent support to work by allowing businesses to request the sharing of social media on Facebook and Twitter." is one of the first social media management platforms that actively grows social following and increases the social reach of content organically by putting relevant content in front of actual live people, not bots. "There are lots of great social media managers out there and they are very good at increasing the effectiveness of social campaigns, publishing across platforms, and on the analytics side," said Cunningham. "We are different in that we go beyond the creation, management, and reporting of social campaigns and instead focus on increasing the conversion rate of a larger audience. It's a great complimentary product that adds a shot of steroids to your social media campaign."

While the concept is very simple, the platform can be embedded into the core function of a website. Businesses can utilize to turn users into social marketers by incentivizing them, through discounts or advanced features for example, to become followers or to share social content. " is truly taking social media marketing to a new level by enabling businesses to drive follower acquisition from their core online business activity as opposed to simply putting up a few social media buttons here and there," said Cunningham. is the first product from FeedSeed Social Reader and is available at or as an app on Facebook at

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