SOURCE: SmartMetric, Inc.

SmartMetric, Inc.

February 10, 2015 14:11 ET

Recent Data Theft Could Cost Consumers 100's of Millions of Dollars -- 70 Million Victims of Anthem Insurance Data Theft Involving Theft of Social Security Numbers Makes Each Individual 5 Times More Likely to Become Victims of Fraud, According to a Recent Study

NEW YORK, NY--(Marketwired - Feb 10, 2015) - SmartMetric, Inc. (OTCQB: SMME) A study conducted by Javelin Strategy & Research found consumers who had their Social Security number compromised in a data breach were 5 times more likely to be a fraud victim than an average consumer. Another report states that identity theft victims suffer on average $4,930 loss per victim. So the economic consequences of the most recent data breach could run into the hundreds of millions for the innocent affected consumers, the President & CEO of SmartMetric, Inc. Chaya Hendrick said today.

It is estimated that in 2013, the cost of identity theft fraud in the United States was $24.7 Billion. This was nearly a 100% increase from two years earlier. Now with nearly 300 million individual names, including dates of birth and social security numbers stolen in the past six months, we can expect to see an explosion in these multi-billion identity theft losses.

SmartMetric is the creator of a biometric payments card that uses a person's fingerprint to validate the user before a transaction can take place. In this day and age of compromised identity and serious credit card fraud, SmartMetric uses biometrics in the card to protect consumers and financial institutions alike.

To read more about SmartMetric's biometric technology please go to www.smartmetric.com

About SmartMetric, Inc. SmartMetric is a publicly traded technology company that has added a fingerprint scanner built inside EMV payment credit and debit chip cards thereby creating a second layer biometric authentication protection in defending against card fraud. The company is now actively marketing its technology to card issuing financial institutions around the World. To find out more please go to www.smartmetric.com

Safe Harbor Statement Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

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