Punch Communications

Punch Communications

August 08, 2013 13:09 ET

Recent LinkedIn Updates Offer Brands Improved Opportunities to Reach and Interact with Followers, says Punch Communications

LONDON, UNITED KINGDOM--(Marketwired - Aug. 8, 2013) - Following recent updates to professional social network LinkedIn, company pages on the platform now provide brands with enhanced opportunities to reach followers and engage with them, as well as monitor these interactions and gather intelligence, says integrated SEO, PR and social media agency Punch Communications.

The first update, sees page admins given the ability to interact with content posted on its page as the brand itself. Whilst this may appear to be a minor update (and a feature that has been available on Facebook for some time) it gives marketers the functionality to control their brand whilst interacting with users within the network. With this new feature, page admins can conduct effective community management.

Additionally, LinkedIn has also enhanced its page analytics, meaning that page admins have access to greater insights including key page metrics such as reach, visibility and engagement. Whilst this will give brands a solid top line overview of their page's performance, it can also be an important tool at a strategic level, helping with forward planning, content creation and wider strategic decision making.

Sponsored posts, which allow brands to pay to reach connections outside of their immediate contacts, have also been added. This is particularly beneficial for businesses that are B2B focused, as it will give them greater opportunities to promote their services and products to other relevant companies within the LinkedIn environment. Content can be targeted at relevant segments, organisations and decision makers meaning marketers can take a focused approach to their visibility on the platform.

Pete Goold, managing director at Punch Communications, said: "LinkedIn has been become an increasingly popular platform for marketers wanting to directly contact corporate decision makers. However, it has always been somewhat behind with regards to functionality. Therefore, paid support is a welcome addition for those looking to reach connections further afield. Furthermore, brands can now have their own voice and interact as the company page, which brings with it the opportunity to conduct much more effective community management activities.

"Whilst the on-page updates certainly give brands better opportunities to connect with audiences, the improved analytics section is also an essential tool for social strategy. It allows brands to gain deep insights not only into top line figures such as engagement, but also a greater understanding of audience demographics. This intelligence can be helpful when it comes to targeting and wider decision making."

Punch Communications is an integrated agency specialising in SEO, social media and PR. For more information on how an integrated approach to communications could benefit your overall marketing strategy, please call 01858 411 600 or visit www.punchcomms.com. Additionally, join us socially on Facebook (/punchcommunications) and Twitter (@punchcomms).

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