SOURCE: The Online Marketing Show

The Online Marketing Show

June 23, 2009 13:13 ET

Recession Forces Brands to Take the Leap Into Online and Move Away From Traditional Media

95% of Businesses Are Building an Online Focus Into Their Marketing Strategies to Help Beat the Recession

LONDON--(Marketwire - June 23, 2009) - Results from a recent survey of marketers by the Online Marketing Show, indicate that whilst expenditure on traditional forms of media, such as TV and print, has decreased by 5.5% and 12% respectively(1), the spend associated with online platforms is set to increase by approximately 10%, as businesses shift focus.

96% of respondents believe that integration of online marketing is key to the wider marcoms mix, with 72% regarding social media as an intrinsic marketing tool to their business.

"Most companies have been experimenting with online marketing for a while. The economic climate has now forced a shift in focus, allowing marketers to invest more heavily online. However, it is important for marketers to understand that it is not just about reach and frequency as with traditional marketing platforms, but also about brand awareness, new business leads and reputation," says Michael Nutley, editor-in-chief of New Media Age, the publication behind the Online Marketing Show.

He continues, "The Online Marketing Show will help inspire marketers and educate them about integration, as well as provide insight into the latest trends and developments in all areas of the digital marketing space -- from behavioural targeting, to marketing to children."

77% of respondents believe that online platforms are more effective than traditional media when it comes to increasing brand awareness; two in three respondents also claim to generate more business leads online than offline. LinkedIn and Facebook are the social media platforms of choice, with Twitter and YouTube cited third and fourth respectively, as most influential to respondents' business.

The Online Marketing Show, which has over 50 exhibitors this year, will take place on the 30th June - 1st July, at the Grand Hall Olympia. For more information on who will be exhibiting, speakers and more, visit http://www.onlinemarketingshow.co.uk/, or follow us on Twitter, http://twitter.com/OMS09, for regular updates and news.

For more information please contact Mandy Meredith at immediate future on 0845 408 2031 or at mandy.meredith@immediatefuture.co.uk.

Notes to editors

Survey information

Sample size: over 90 senior marketing, agency and brand executives.

About immediate future

immediate future is an independent public relations company that specialises in digital PR for brands alongside business and corporate public relations for the digital marketing industry.

Successfully delivering trade PR and high profile campaigns for digital marketing companies, immediate future works with clients such as Logan Tod, Avenue A | Razorfish, R O Eye and Mercado Software.

Specialists in online PR and social media relations the company helps brands manage the online conversation and build a positive reputation. Campaigns are enhanced with influential blog relations; SEO PR increases search engines visibility; and online press coverage generates advocacy.

immediate future represents clients such as Sony Europe, Diageo, PSP, NSPCC, Kinder Bueno, and CW Jobs. For more information please visit www.immediatefuture.co.uk

About the Online Marketing Show

The Online Marketing 2009 (OMS) is a Centaur publishing event. It is the only UK event to bring together experts and suppliers covering every element of online marketing all under one roof, over two days. The event is in its fifth year and will be held at the Grand Hall, Olympia, London. OMS covers all aspects of online marketing from SEO to PPC; blogging to podcasting; accessibility to analytics; email; affiliate and mobile marketing; online ads; and integration. Tackling the challenges faced in each area and offering advice on the latest online marketing developments. For conference agenda and information please visit: www.onlinemarketingshow.co.uk.

(1) Zenith Optimedia: April 2009