SOURCE: ZipRealty

June 30, 2008 12:49 ET

Recession-Proof Your Home's Sale: Ten Things Every Seller Needs to Know Now

ZipRealty CEO Shares Surprising Tips to Get Your Home Sold -- Besides Slashing Your Price

EMERYVILLE, CA--(Marketwire - June 30, 2008) - In light of a nationwide rise in housing inventory and a shrinking pool of qualified buyers, ZipRealty President and Chief Executive Officer Patrick Lashinsky today shared his 10 tips to getting your home sold in today's market -- other than slashing the price.

    10.      Don't automatically choose the agent who suggests the highest
             price. Interview at least three agents before listing your
             home. Get several opinions on the market value of your home
             and how they arrived at their recommended price.  Don't
             necessarily go with the highest estimate unless the agent has
             exceptional justification and you are prepared to wait longer
             for your home to sell.

     9.      Don't count on open houses to sell your home. According to
             the California Association of Realtors, less than 5 percent
             of buyers find their home at an open house. An open house
             should never be the center of a prospective agent's
             marketing plan.

     8.      Target your marketing. Know what buyers in your area are
             looking for and emphasize your home's appeal accordingly.
             This includes everything from the description (whether you
             highlight transportation and parks or restaurants and
             nightlife) and how you stage the home (whether the third
             bedroom becomes an office), to where you advertise the
             listing (a newspaper in addition to online).

     7.      Tour similar homes in the area. Make sure your agent takes
             you through several current, comparable listings so that you
             can better understand the competition -- what a home sold for
             12 months ago, or even six months ago, may not be a good
             estimate for today.

     6.      Consider staging your home. Although not always necessary,
             staging can make a difference in how your house is viewed and
             compared to others.

     5.      Offer prospective buyers a neighbor "reference" list. Make a
             list of your best, most reliable neighbors, so that buyers
             can reach out to get a better feel for the area, the locals,
             and what makes the neighborhood a truly unique place to live.

     4.      Take lots of photos on a sunny day with a wide-angle lens.
             Approximately one-third of buyers who responded to ZipRealty's
             recent survey "What's Hot and What's Not with Today's
             Homebuyers," said they would eliminate homes with too few or
             poor quality photos. Ask your agent how many photos he or she
             typically posts, and to which Web sites. Check out prospective
             agents' current listings and ask yourself whether you would
             buy the homes as presented.

     3.      Consider a pre-inspection. Pre-inspections are especially
             powerful if you've done any repair work since you bought the
             home. If you can't market your improvements, you won't get
             as much return for them.

     2.      Once your house is on the market, get feedback and make
             tweaks. Find out if and how your agent collects home
             evaluations, as well as how he or she will communicate these
             to you so you can react accordingly.

     1.      Don't necessarily hire the agent with the most signs in your
             neighborhood. An agent overloaded with listings may not have
             as many buyer clients, and he or she has to divide their time
             and marketing budget among all of their listings. Worse, if a
             buyer approaches the agent with many similar homes, he or she
             may end up stuck in a conflict of interest, having to decide
             which of their listings to promote.

About ZipRealty

ZipRealty is a full-service residential real estate brokerage firm using the Internet and proprietary technology to provide home buyers and sellers with information, service and savings. Founded in 1999, ZipRealty is now the second most trafficked real estate brand on the Internet according to a recent report by Hitwise and currently operates in 34 major metropolitan areas in 19 states and the District of Columbia. The Company's client-centric business model utilizes a feature-rich Web site that enables home buyers and sellers to view, search and sort through comprehensive local Multiple Listing Services home listings and other relevant neighborhood and housing data. Buyers working with ZipRealty receive a rebate worth 20 percent of the Company's commission after closing, and sellers save up to 25 percent of the typical market commission. For more information on ZipRealty, visit or call 1-800-CALL-ZIP (1-800-225-5947).

Cautionary Language

This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the federal securities laws, including, without limitation, that our full-service, non-traditional business model helps to reduce costs and pass on significant savings to consumers, that current housing market trends of increased inventory and tightening credit continue. The forward-looking statements are subject to risks and uncertainties that could cause actual events to differ materially from those projected, including the risk factors set forth in our Form 10-K filed with the SEC for the fiscal year ended December 31, 2007 and other filings with the SEC including our quarterly Form 10-Qs and periodic Form 8-Ks. The forward-looking statements included in this release are made as of today's date and, except as otherwise required by law, we do not intend to update these forward-looking statements to reflect events or circumstances after the date hereof.

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