MADD Canada

MADD Canada

October 16, 2008 09:17 ET

Recochem and MADD Canada partner for safe driving

Each purchase of Recochem windshield washer fluid at Wal-Mart will support MADD Canada’s mission

Attention: Business/Financial Editor OAKVILLE, ONTARIO --(Marketwire - Oct. 16, 2008) - Recochem Inc. and Mothers Against Drunk Driving (MADD Canada) have forged a partnership based on the organizations' mutual concern for safe driving.

As the leading windshield washer fluid provider to retail chain Wal-Mart Canada, Recochem will be contributing to MADD Canada 10 cents of each purchase of its 3.78L product.

MADD Canada's National President Margaret Miller welcomes Recochem to MADD Canada's family of sponsors. "We are pleased to have Recochem as a National Sponsor and our newest Project Red Ribbon campaign sponsor. MADD Canada and Recochem share a hope and a determination to eliminate unnecessary crashes and we are both doing our part to ensure safe driving habits."

"With snowy and icy weather and nasty road conditions around the corner, we urge motorists to drive safe this winter, pick up your Recochem windshield washer fluid to help support anti-impaired driving efforts."

Mrs. Miller adds, "Together, we will be delivering our message to more Canadians this winter."

Recochem will be communicating to their customers: "Clear the Way with Every Spray. Keep your windshield clean at all times and support MADD Canada by topping up with Recochem -49°C windshield washer fluid sold at Wal-Mart Canada."

To view Recochem's announcement of their new sponsorship, visit the company's website:

Recochem is a Canadian owned, privately held company with a reputation for aggressive market penetration and diverse distribution channels. With over 55 years of experience, the company is known for innovation, agility, growth and socially responsible business practices. Recochem's Consumer Division (North America) is a producer, formulator, contract packager and wholesale distributor of household and hardware products and automotive liquids including coolants, washer fluids, gas line antifreeze, brake and power steering fluids. Recochem takes pride in fostering a culture committed to service and quality and outstanding responsiveness to customer needs, every time.
/For further information:
Margaret Miller, MADD Canada’s National President (902) 758-5328
Rina Ristagno, Recochem’s Marketing Director (905) 791-1788

Contact Information

  • Margaret Miller, National President
    Primary Phone: 902-758-5328