SOURCE: Hanson Dodge Creative

Hanson Dodge Creative

October 27, 2011 12:06 ET

Record-Breaking Crowd Attends Social Media Summit, According to Hanson Dodge Creative

Event Raises $25,000 for Marquette University Scholarship Fund

MILWAUKEE, WI--(Marketwire - Oct 27, 2011) - If attendance is any measure of interest, the third annual PR + Social Media Summit clearly demonstrated that the convergence of strategic communications and social media is a hot topic in today's business community.

The one-day summit, held Oct. 11 at the Marquette University Alumni Memorial Union, drew a record-breaking crowd of nearly 500 attendees consisting of senior executives, marketing and public relations professionals, brand managers and students. Representatives from Pepsi, The North Face, American Eagle Outfitters, Land's End, IBM and Hanson Dodge Creative (HDC) were among the 32 industry leaders who shared their experiences and discussed how to successfully leverage public relations and social media to move business forward.

"We were delighted to once again co-host this great event with our friends at the Marquette University Diederich College of Communication," said Al Krueger, HDC partner and vice president of public relations and social media. "We're pleased to announce that this year's net proceeds of $25,000 will go to a scholarship fund for worthy Marquette students who are pursuing a career in communication and social media."

"Our students benefit tremendously from interactions with professionals and through the exchange of ideas about social media and PR that happen at these annual summit events," said Lori Bergen, dean of the Diederich College. "Our partnership with Hanson Dodge Creative is a prime example of the value of collaboration in enhancing academic programs and career networking for our students. The scholarship funds generated from this interaction are the icing on the cake -- we're terribly grateful for the teaching opportunity and the support for student success that's generated by the Summit each year."

Since its inception in 2009, the PR + Social Media Summit has contributed a total of more than $42,000 to post-secondary schools in Wisconsin. Krueger said plans are already underway for the 2012 Summit planned for next October.

"Based on the growing level of interest we continue to see each year, we definitely plan to host and expand next year's venue of topics and speakers," said Krueger. "The rapidly changing nature of technology and how we use it to more effectively communicate is a dynamic topic that is clearly of interest to many in the business community."

Hanson Dodge Creative is America's leading active lifestyle agency. The full-service firm specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. Clients include Wilson Sporting Goods, Trek, Wolverine, Thule and Kmart. Established in 1984, Hanson Dodge is located in Milwaukee's Historic Third Ward. For more information, call 414.347.1266 or visit www.hansondodge.com

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