February 28, 2008 09:38 ET

Record Growth, Marquee Customers and Major Funding Marks Stellar Year for

Sales 2.0 Pioneer Signs Global Giant BT, Extends User Base Past 30,000 and Adds $19 Million in Series C Funding

SAN MATEO, CA--(Marketwire - February 28, 2008) - Incorporated®, creator of SalesGenius® and the leading on demand provider of real-time 1-to-1 marketing solutions for sales and marketing professionals, announced today that the Sales 2.0 pioneer posted a 61% increase in its quarter-over-quarter bookings and surpassed 30,000 users in 149 different countries.

"The market is clamoring for Genius e-mail and website tracking solutions because they are completely IT-free, easy-to-use and instantly gratifying," said David Thompson, CEO. "Our tremendous success is heralded by customers across the business landscape from global giants like BT, to medium-sized businesses like PrintRunner, who rely on Genius insight to read a customer's online body language so they can offer better service and close more business sooner."

Genius solutions, which include SalesGenius®, Genius Interactive and Genius Team™, immediately alert frontline sales and marketing professionals when a customer or prospect has opened their e-mails and visited their corporate websites. Using the Genius Tracker™, reps can also instantly view a page-by-page replay showing each page a customer visited and for how long. With SalesGenius, reps are able to connect with the right prospects and offer the right message at the right time.

Key highlights from FY 2007 include:

-- Grew to over 30,000 named users

-- Expanded global customer relationships with the addition of BT, EasyLink, Hoover's, LinkedIn, Nexient, Polycom and Vitria Technology

-- Extended quarterly booking by 61% quarter over quarter

-- Posting a 96% increase in product upsells in Q4 2007

-- Introduced three new product offerings including Genius Team™, which supports enterprise sales teams and compliments the power of SalesGenius by allowing sales managers to easily launch and measure powerful e-mail and website marketing programs in real time, increasing sales productivity and deal close rates

-- Genius CEO and co-founder David Thompson, chaired the sold-out, first ever Sales 2.0 Conference and co-authored "Sales 2.0 For Dummies"

-- Added 19 M in Series "C" Funding, led by Facebook investor Accel Partners

-- Best-selling "Crossing the Chasm" author Geoffrey Moore, SaaS pioneer David Farrington, CSO Tien Tzuo, and popular NPR technology host Dr. Moira Gunn joined's advisory board

-- Processed over 45 million transactions per month

About®, creator of SalesGenius®, is a Sales 2.0 pioneer and the leading on demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate websites.

Genius® solutions give sales organizations unprecedented control over e-mail and website marketing, delivering real-time e-mail campaign reports to managers and instant e-mail response and website visit alerts to sales reps, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Incorporated is a privately held company, funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Incorporated visit or e-mail

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