The Weather Network



March 14, 2008 14:32 ET

Record Number of Canadians Turn to The Weather Network and MeteoMedia During Recent Winter Storms

OAKVILLE, ONTARIO--(Marketwire - March 14, 2008) - Millions of Canadians rely on detailed forecasts and weather-related information from The Weather Network and MeteoMedia. During last week's series of winter storms hitting Central and Eastern Canada, a huge spike in the number of Canadians relying on the services reinforced the fact that The Weather Network and MeteoMedia are the most consulted information providers for weather in Canada.

A breakdown for the week of March 3, 2008:

The Weather Network & MeteoMedia

- Just over 12.1 million(1) Canadians watched The Weather Network and MeteoMedia.

- A new record was set by & with
54.5 million(2) pages of weather content served.

- Over 604,000 Canadians accessed mobile weather content from The Weather Network and MeteoMedia.

"We are proud to be, by far, the most consulted weather source across Canada. During stormy weather conditions, we see significant peaks in the usage habits of our consumers," said Pierre M. Morrissette, Chairman & CEO of Pelmorex Media Inc., the parent company of The Weather Network and MeteoMedia. Mr. Morrissette continued, "When severe weather strikes and affects the daily lifestyle plans of Canadians, they want to know that they are getting their weather information from a reliable and credible source. We have over 40 meteorologists working around the clock to ensure that Canadians always have access to the most up-to-date weather information across our television, online and mobile services."

About The Weather Network and MeteoMedia

The Weather Network and its French counterpart, MeteoMedia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, internet, wireless and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, and, are among Canada's leading web services. All wireless carriers now distribute The Weather Network and MeteoMedia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MeteoMedia. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependant on weather.

(1) Source: BBM Nielsen Media Research

(2) Source: Omniture SiteCatalyst

Contact Information

  • The Weather Network
    Deanna M. Langton
    Marketing & Consumer Relations
    (905) 829-1159 Ext. 1358