SOURCE: Maya Publishing Group

Maya Publishing Group

Maya Publishing Group

May 24, 2010 09:45 ET

Récord Semanario de Fútbol and Farmers Insurance® to Host Big 2010 World Cup Party

MIAMI, FL--(Marketwire - May 24, 2010) -  South Africa World Cup fever is upon us, and Récord Semanario de Fútbol and the soccer authorities, will be the first news media to kick off the most important competition on the planet with a large event to be held on May 26.

The big soccer party will be solo "sponsored by" Farmers Insurance whose soccer portal brings the most up-to-date soccer news from all the National soccer teams of the Americas. Additionally, Farmers and Récord Semanario partnered to bring soccer fans an exclusive custom-designed booklet that highlights the history of the world's most important soccer tournament titled "El Mundial a Través de los Años" (The Cup Through the Years). This full-color, 28-page booklet commemorates each match, its host city, championship team and significant milestones in Farmers' own 82-year history. To download a free copy of the booklet visit

The party will also count on the support of these companies and their products: Brown Forman-Jack Daniels, Novamex-Jarritos,, American Airlines, ChivasUSA, Azteca América, radio W690AM, LAGalaxy, Secretaria de Turismo baja CA Sur-Cabo, Secretaria de Turismo Cancún, Alianza de Fútbol and Elektra.

Récord Semanario de Fútbol and have invited the entertainment celebrities and sports celebrities and has prepared a show to delight their guests, with the performance of the popular and famous singer, Carmen Jara, bringing her style and rhythms to Récord "Mundial" celebration. Her style and emotions have made her one of the public consent. Also, the well-known TV reporter/anchor, actress and 2 times H Extremo cover, Lili Brillante will be the host of the event. This World Cup 2010 party will be by invitation only and will take place in the world-famous Conga Room, at L.A. Live, in Los Angeles, CA, starting at 7:00 p.m. with a walk down the red carpet.

Récord Semanario de Fútbol and prepares a unique coverage of the 2010 South Africa World Cup. Récord editorial experts will cover from S Africa details, and happenings, of World Cup 2010 and performance of Seleccion Mexicana in every step -phase of 19th World Cup.

There will also be expert analysis: From Mexico, Miguel Mejía Barón, technical director of the Mexican National Team (El Tri) in 1994, and Luis García, Mexican pick in the USA in 1994 and 1998; from the United States, Luis Omar Tapia, the prominent television announcer and commentator; from France, Emmanuel Petit, World Cup champion with France in 1998; Enzo Francescolli, former Uruguayan pick, as well as former South African pick Bruce Grobbelaar, who will help us understand the soccer of their countries, which are all rivals of Mexico in the first round.

From Récord, Mexico's leading sports newspaper, Récord Semanario de Fútbol and will make your World Cup experience with the best play-by-play coverage of the most important games, unique photo galleries, the most beautiful girls, and the best recaps of each day.

Farmers is a trade name and may refer to Farmers Group, Inc. or the Farmers Exchanges, as the case may be. Farmers Group, Inc., a management and holding company, along with its subsidiaries, is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire Insurance Exchange and Truck Insurance Exchange), including their subsidiaries and affiliates, owned by their policyholders, and managed by Farmers Group, Inc. and its subsidiaries. For more information about Farmers, visit our Web site at

For media inquiries about Farmers Insurance
Luis Sahagun
Tel: 818-584-0574

About Maya Publishing group, LLC.
In 1999 we successfully launched TVnotasUSA, the US Hispanic edition of our leading celebrity gossip and entertainment weekly publication in Mexico. TVnotasUSA has a weekly circulation of 150,000 issues, reaching 960,000 readers.

In 2007 we decided to target the Latin male readers, who were until then underserved, by launching H para HombresUSA and H Extremo, the bimonthly magazine that takes readers beyond what they see in H. H para HombresUSA has a circulation of 75,000 issues, reaching 337,500 readers and H Extremo 50,000, reaching 375,000.

In 2010 we will continue with our goals by focusing on the editorial and circulation growth of our pillars: TVnotasUSA, H para HombresUSA , H Extremo and Revista Récord Semanario de Futbol, in conjunction with the launch and positioning of Récord website:

Web sites:,, and

Contact Information

  • Contact:
    Alexandra Zanic
    Phone: 305.532.02.04-ext1240
    Email Contact