SOURCE: Aberdeen Group

Aberdeen Group

September 15, 2009 13:32 ET

Record Turnout of Marketing Leaders for Aberdeen's CMO Summit

Cisco, Best Buy, Burt's Bees, Intuit, Aon, and Wells Fargo Shared Best Practices With Over 200 Attendees at Aberdeen's Annual Chief Marketing Officer Summit in San Francisco, September 9-10

BOSTON, MA--(Marketwire - September 15, 2009) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced today that its 2nd annual Chief Marketing Officer (CMO) Summit once again successfully convened global marketing professionals from around the world for their annual CMO Summit. Presented by Aberdeen Group, in partnership with the SF AMA, Fun & Joy at Work, and the Taproot Foundation, Aberdeen's CMO Summit has become the definitive meeting place for marketing executives eager to discuss how they can transform their organizations and drive strategic value across the enterprise.

The two-day summit was led by Jeff Zabin, Research Fellow at Aberdeen Group, and gave organizations such as Cisco, Best Buy, Burt's Bees, Intuit, Aon and Wells Fargo a platform to share how they have gained competitive advantage and increased return on marketing investment by leveraging new technologies and customer engagement vehicles.

Thought Leadership at its Best:

A series of executive-level presentations were delivered by a broad range of marketing leaders including:

--  San Francisco 49ers: Michael Williams, Vice President of Marketing
--  eBay: Mike Linton, Former CMO of eBay and Best Buy, Columnist for
    Forbes Magazine
--  Cisco Systems: Ken Wirt, Vice President, Consumer Marketing
--  Best Buy: Matt Smith, Vice President, Marketing Services
--  Burt's Bees: Mike Indursky, CMO
--  Intuit: Scott Wilder, General Manager, Small Business Online
    Communities
--  Aon Corporation: David Cliche, Vice President, Global Interactive
    Marketing
--  Wells Fargo: Sylvia Reynolds, CMO
--  Match.com: Deepak Thomas, Head of Mobile Products
--  Symantec: Diane Beaudet, Senior Director, User Engagement, Consumer
    Business
--  Levi Strauss & Company: Megan O'Connor, Head of Digital Marketing
--  Polycom:  Bob Preston, Vice President, Industry Solutions
    

"The CMO Summit showcased top executives who are deploying cutting edge technologies along with emerging strategies, business processes and performance metrics to not only increase revenues and cut costs in the near term, but also enhance their customer relationships on an ongoing basis," explained Zabin.

Supporting sponsors and partners include Converseon, Enquisite, Harte-Hanks, Saepio, Zuberance, 5th Finger, Fun & Joy at Work, the Taproot Foundation and the San Francisco Chapter of the American Marketing Association.

Five organizations were also recognized for their marketing excellence with an Aberdeen Industry Achievement Award. The categories and 2009 winners are:

--  Excellence in Driving Customer Advocacy: Symantec
--  Excellence in Marketing and Sales Alignment: Aricent
--  Excellence in Listening to the Voice of the Customer: SimplexGrinnell
--  Excellence in Green Marketing: Wal-Mart
--  Excellence in Building Online Customer Communities: Kodak
    

Aberdeen congratulates these winners. For information about the summit, the speakers and our award winners, please visit: http://summits.aberdeen.com/index.php/cmo.html

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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