SOURCE: Recordant

January 10, 2007 08:00 ET

Recordant Expands Executive Team With Vice President of Marketing

Counterman to Lead Market Position and Vertical Emphasis

ATLANTA, GA -- (MARKET WIRE) -- January 10, 2007 -- Recordant, the first company to deliver "Moment of Truth Intelligence (MOTI)" through face-to-face audio capture, analytics and consultative services, announced today the appointment of Julie Counterman as vice president of marketing.

With 14 years of experience as a marketing and sales professional particularly with emerging brands, Counterman is responsible for increasing Recordant's visibility across its key vertical markets including retail, automotive, banking, hospitality and government. She will showcase the company's value-driven solution and its measurable impact on overall retail sales, customer service, employee training, recruiting and standards compliance.

"To offer clients access to the rich business intelligence that results from employee-customer interactions in a retail or storefront environment, or what industry experts refer to as the Moment of Truth, is truly powerful," describes Counterman. "The speed with which we quickly deliver manageable and actionable intelligence has resulted in measurable, dramatic performance improvements for our clients."

During the last 24 months, Recordant has assembled a dynamic team comprised of technology, retail and business expertise to pioneer the interaction intelligence industry. Rounding out the company's executive team, Counterman joins Recordant after recent success as a sales and marketing executive with John H. Harland Company, a $1 billion financial services provider. Before John H. Harland she served as the chief marketing officer of InterCept Payment Solutions. She was also vice president of marketing for Spectrum EBP and held management positions at NOVA Information Systems and MCI. Counterman's expertise is in developing and executing strategies to drive profitability, maximize revenue growth and ensure service quality. Her track record as an innovative leader with the ability to build brands and organizations made her an ideal fit for Recordant. Counterman will work closely with and report directly to President and CEO, Jeff Neppl.

"Over the past two years we focused on the development of our solution set," explains Neppl, a former Procter & Gamble executive. "With the addition of Julie to drive market visibility and penetration, we will tap into new vertical channels and educate industries on how Recordant can deliver measurable value to their organization."

About Recordant

Recordant delivers "Moment of Truth Intelligence (MOTI)" solutions through frontline capture technology in order to maximize employee potential and customer satisfaction. Frontline capture technology incorporates audio capture, analytics and consultative services enabling clients to understand what is actually happening on the sales floor through every interaction, every day. Companies within retail, hospitality, automotive, financial services and government sectors gain critical insight and the ability to impact employee productivity, service levels, sales activity, training, compliance, product and promotions. Recordant clients typically operate 100 or more locations, have employees which require specialized knowledge, training and leverage high-end interpersonal skills as a market differentiator. Based in Alpharetta, Georgia, Recordant is a private company. For more information, visit

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