SOURCE: GreenNurture


March 22, 2010 11:05 ET

RecycleBank® and GreenNurture™ Partner to Reward Employees for Engagement

PHOENIX, AZ--(Marketwire - March 22, 2010) -  GreenNurture™, the corporate sustainability software company, launched today a partnership with RecycleBank®, the country's premier recycling rewards and loyalty program, to reward employees for participation in corporate sustainability initiatives. GreenNurture joins RecycleBank as they extend their reach into rewarding employees for making sustainable choices and actions within the workplace. Through this strategic partnership, GreenNurture is able to incent employee participation in corporate sustainability initiatives through more than 2,500 local and national retailers.

"RecycleBank's foundation started with rewards for recycling at home and we are excited by the opportunity to now extend our rewards program to reward employees for the positive environmental actions and steps they take within the workplace," said Morley Ivers, Chief Rewards Officer of RecycleBank."

Rewarding engaged employees helps foster behavioral and attitudinal changes within organizations. Other ways the GreenNurture online application changes behavior include:

  • Education through GreenNurture weekly e-mails, current eco-articles and staff blogs
  • A communication tool for sharing and filtering of best practices
  • Tracking of energy, water and waste expenditures to see the results of actions taken
  • Promotion of corporate efforts with a green report card
  • Rewards for participation

"The partnership between RecycleBank and GreenNurture brings together critical elements in sustainability programs -- rewarding the individual and translating their action to the corporate bottom line," said GreenNurture CEO Derrick Mains. "With RecycleBank and GreenNurture teaming up to incentive and reward employees, 'doing good' for their companies and the environment has never been easier."

About GreenNurture
GreenNurture™ is the corporate sustainability software company. Through its online application,, companies of all sizes will: maximize their corporate sustainability and social responsibility program investment; improve employee engagement in those programs; and enjoy bottom-line benefits. allows companies to efficiently and effectively manage employee buy-in of initiatives; track energy, water and waste expenditures; gauge internal attitudinal and behavioral changes over time; and promote efforts in their sustainability programs with a green report card. The application helps employees receive environmental education, share best practices and be incentivized with rewards redeemable through a partnership with RecycleBank®, the country's premier recycling rewards and loyalty program.

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About RecycleBank

RecycleBank® motivates people to recycle and rewards consumers for taking greener actions with points that can be redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles. With new products and services like residential recycling, product reuse, expanded e-waste recycling, responsible disposal or simply focusing on using what already exists in the world today, we believe that making greener choices shouldn't feel at all like a trade off. It should be a trade up, and so RecycleBank rewards you every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum and as a Champion of the Earth by the United Nations Environmental Programme. RecycleBank is headquartered in New York City. For more information, visit Start the conversation . . .™

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