SOURCE: InkCycle


May 17, 2010 18:10 ET

Recycled Ink & Toner Cartridge Company Promotes Green Activists

KANSAS CITY, MO--(Marketwire - May 17, 2010) -  Grenk, a line of recycled ink and toner cartridges produced by InkCycle, recently released a video featuring its green activists.

Watch green video:

Brad Roderick, executive vice president of InkCycle, highlights the importance of a greener future. "Our Director of Supply Chain Management Chad Seal has four kids, so during the Christmas season he kept all of his packaging, outer box material, and kept it sorted so that he could recycle it. But he also wanted to weigh it. He wanted to see how many pounds of Christmas wrap, plastic packaging and cardboard corrugated material that he was getting before he recycled it. He wanted to take the practice home to his kids and get them thinking about what's going on at landfills and how many things we are buying," said Roderick.

Roderick said there's not one defining moment leading InkCycle to a greener future, but a series of them. "There is not a single defining moment for me there has been a series of them. It's a journey or an evolutionary process. Some of those moments have become heightened because of having kids. The environment is something that I want to take seriously, and I want to instill this upon my children," he said.

Another green activist at InkCycle, Jerry Hartenbower, trainer of the toner department, explained that he works with other organizations outside of the company to educate others about the environment. "Outside of here, I speak for a company called 'Bridging the Gap,' which teaches people how to create a more sustainable planet for us to live on. We talk about lighting, we talk about recycling, and we talk about keeping our areas clean of trash."

The video is part of a series of green, educational Web videos for consumers, corporations and the media about recycling electronic waste, eliminating over-consumption and lessening individual and corporate carbon footprints.

InkCycle is a Kansas City-based company with a green line of remanufactured ink and toner cartridges designed to leave the smallest carbon footprint possible known as grenk, (

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