SOURCE: Red Bull

March 06, 2007 08:10 ET

Recycling Rembrandt: Red Bull Art of Can Inspires Modern Masterpieces Nationwide

Submissions Now Being Accepted for Philadelphia and Chicago Exhibits

SANTA MONICA, CA -- (MARKET WIRE) -- March 6, 2007 -- No limits. No rules. Just one common inspiration: a Red Bull can. The Red Bull Art of Can announces its 2007 nationwide search for aluminum-inspired art. The contest is open to all artists, regardless of age or experience, and encourages entries in all mediums. Approximately 40 pieces will be selected and displayed at each exhibit in Philadelphia and Chicago this fall. A grand prize winner will be chosen in each city and will be awarded an all expense paid trip for two to Art Basel, the world's premier modern and contemporary art fair in Basel, Switzerland. Inspired artists can register online at www.redbullartofcanusa.com for a chance to have their work displayed in the city to which they applied.

Since 1997, the Red Bull Art of Can has been traveling the globe, bringing creativity and inspiration to artists in Austria, Germany, Holland, New Zealand, South Africa and Switzerland. The contest made its U.S. debut in Boston in 2005, followed by exhibits in Atlanta, Dallas and Minneapolis in 2006 which garnered nearly 650 submissions. Artwork from previous U.S. exhibits can be viewed online at www.redbullartofcanusa.com.

BREAKING THE MOLD

The Red Bull Art of Can offers a platform through which any person regardless of age may take part. Artists, students, grandparents and everyone in-between are invited to submit their recycled masterpieces. The Red Bull Art of Can is a true expression of the imagination with few restrictions placed.

Contestants are asked to use the Red Bull can, a little inspiration and a lot of imagination to conceive a work of art in any medium: sculpture, collage, animation, a piece of furniture perhaps or even a song. There are no limits other than the boundaries of one's imagination.

A distinguished panel of judges and art critics will determine the top winners in the two cities. Their decision will be based on the following criteria: Creative Concept (overall idea behind the piece), Conceptual Execution (how well did the piece translate the concept idea), and Construction (how well the piece is made/ special effort/ unusual medium).

LET THE CREATIVITY COMMENCE

Ready to hit the drafting table? Potential Picassos may apply online at www.redbullartofcanusa.com and select either Philadelphia or Chicago. Artists must register by the following dates:

                Registration                             Public Exhibition
City             Deadline        Location                 Dates
-----           ------------     --------                -----------------
Philadelphia    June 13          F.U.E.L. Collection     October 19 -
                                                           November 2
Chicago         June 25          River East Art Center   November 9 - 18
For more information, including applications, photos and video interviews with last year's artists, visit www.redbullartofcanusa.com. For all press inquires, please contact Heidi Jahraus at (310) 460-5152 -- Heidi.jahraus@us.redbull.com or Ashley Kirkendall at (323) 866-6075 -- ashley.kirkendall@mslpr.com.

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