August 05, 2009 08:56 ET

Red 7 Media Partners With InXpo to Create Next-Generation Virtual Business Environments

NORWALK, CT and CHICAGO, IL--(Marketwire - August 5, 2009) - Red 7 Media, LLC, a business media company headquartered in Norwalk, CT, has signed an agreement with InXpo, a leading provider of privately-branded virtual events and virtual business environments, to co-develop next-generation platforms for creating profitable online business communities and events.

R7M is the leading producer of content and community in the event and publishing industries, with an extensive array of print, online, and live-event brands that provide valuable connections and thought leadership to propel our customers businesses. The company will work with InXpo to create year-round virtual environments for the event industry and the magazine publishing industry, providing users with a host of rich information services, including research, webinars, events, community interaction and productivity tools.

Phase One of the agreement will see the launch of the first online trade show for the magazine publishing industry -- FOLIO:SHOW Virtual, October 27, 2009; followed a week later by EXPOTECH Virtual, the first online event focusing on event technology and its impact on face-to-face meetings and events. Both online events will feature dozens of educational sessions, keynote presentations, live demos of technologies and solutions, and extensive exhibit halls where vendors can showcase their products and services with demonstrations, videos, white papers, webinars, and live chat.

Following their launch, these virtual events will be archived within separate online environments being created for the Event Marketing Institute and the FOLIO Media Management Institute -- each of which are membership-based business intelligence units of Red 7 Media that serve their respective industries. The virtual "institutes" will serve as ongoing platforms for future online events for each industry, as well as a central repository of content and members-only resources -- including research, reports, and a range of productivity tools. A key element of this initiative is an innovative peer-to-peer business platform -- as well as access to "birds of a feather" workgroups -- based on needs and challenges.

"Our relationship is a terrific match. Red7 has the vision and the leadership in two very important markets for us and we are pleased to be selected as their partner to deliver on that vision. These communities will be influential contributors in raising the bar for virtual events," stated Drew VanVooren, President and Co-Founder of InXpo.

"We're excited to be working with InXpo to create the next breed of online business environments," noted Red 7 Media President & CEO Kerry Smith. "They not only share our vision for creating the next generation of online content-interaction and engagement tools, but more importantly, they share our passion for leading the industry with innovative thinking and best-in-class products and services. Our teams have been working closely for several months on the development of these products and we can't wait until this fall to unveil them."

Watch a video of Michael Westscott, Managing Director of Red 7 Media, discuss the partnership:

About Red 7 Media

Red 7 Media ( publishes business magazines and produces executive conferences and trade shows in the event and media industries. Among the company's market-leading brands are (in the event industry) Event Marketer, Event Design, Best Events, and EXPO magazines, as well as the Event Marketing Summit, Best Event Expos and Event Design Summit conferences. In addition, the company runs the Event Marketing Institute and the Exhibit Designers & Producers Association. In the media industry, the company's leading brands are FOLIO Magazine and Audience Development, as well as the FOLIO Show, Folio Growth Summit, and the Audience Development Show. The company has also launched the FOLIO Media Management Institute, a membership-based resource for business intelligence for media executives.

The privately-held company, founded in 2002, is headquartered in Norwalk, CT, and was named by INC Magazine as the fastest-growing periodicals company in the U.S. in 2007 and 2008.

About InXpo Inc.

InXpo is the leading provider of privately-branded virtual events and virtual business communities that connect, educate and engage audiences. InXpo's full suite of solutions includes Virtual Trade Shows, Virtual Career Fairs, Virtual Corporate Events and Virtual Business Communities, as well as Audio and Video Webcasts. These virtual solutions dramatically reduce travel time and related costs, in addition to making the world a greener place to live. By using our privately-branded virtual events, InXpo enables organizations to cost-effectively communicate with their worldwide communities for lead generation, peer-to-peer networking, training, internal and external communications, as well as generate new online revenue opportunities. InXpo has delivered over 600 successful virtual events and experiences for global customers and publishers including AAA, Cisco, Forbes, HIMSS, PennWell, TechTarget and Ziff Davis Enterprises. The company is headquartered in Chicago. For more information, visit

Contact Information

  • Media Contacts:
    Eileen Casey
    ecasey at InXpo dot com

    Cece Salomon-Lee
    cece at InXpo dot com