SOURCE: Red Bend Software

November 13, 2007 10:16 ET

Red Bend Advances Into the Domestic Japanese M2M Market

Adoption for Industrial Handheld Terminals of Sharp

TOKYO--(Marketwire - November 13, 2007) - Red Bend Software Japan KK (located in Chiyoda Ward, Tokyo; President Kazuhiro Abe, hereafter referred to as Red Bend), the market leader in Mobile Software Management and Firmware Over-the-Air (FOTA) updating solutions for mobile devices, today announced that its vCurrent® Mobile FOTA software will be adopted for the RZ-H200R Industrial Handheld Terminals of Sharp Corporation.

Red Bend has already enjoyed a series of successes in the Japanese mobile phone market, and has implemented new initiatives to open the M2M (Machine-to-Machine) market. Adoption for use in Sharp's Industrial Handheld Terminals is the first step of these initiatives. Within domestic Japanese mobile phone manufacturers, Sharp was the first manufacturer to adopt Red Bend's FOTA solution. Furthermore, when including models for winter of 2007, 21 of Sharp's mobile phone models feature vCurrent Mobile software. Due to the high reputation gained as a result of this outstanding record of use in mobile phones, Sharp is now the first Japanese manufacturer to also adopt Red Bend's FOTA solution for M2M devices.

The Sharp RZ-H200R Industrial Handheld Terminals are robust portable units that improve order management and information sharing in the fast-paced, demanding restaurant business. Red Bend's vCurrent Mobile makes it possible to quickly update software that is included in the handheld terminals by using wireless communication. Therefore, the conventional method of returning terminals to the vendor and performing maintenance on each unit is no longer necessary for industrial handheld terminals that are equipped with Red Bend's software, making a large contribution to the efficiency of retail operations.

In order to strengthen Red Bend's position in the M2M market, the company has joined the M2M Consortium (organizer: Acca Networks) in Japan. At the M2M Consortium, a diverse variety of businesses, such as operators, machine and device manufacturers, engineering companies, software vendors and integrators, come together to share information and to ensure mutual connectivity between machines and networks. Keeping tabs on the state of the market, the Consortium seeks concrete solutions to issues in need of them, and continues to promote M2M technologies and development of the M2M market.

Kazuhiro Abe, President of Red Bend Software Japan, said, "M2M is a strategic market for Red Bend. We intend to leverage the adoption by Sharp as an opportunity to further expand our position in the domestic industrial handheld terminal market as well as other M2M applications."

Details of the Industrial Handheld Terminal (RZ-H200R) manufactured by Sharp are available at the URL displayed below.

For more information on the M2M Consortium, please visit:

About Red Bend Software

Red Bend Software helps mobile phone manufacturers and network operators to accelerate the adoption of new services and features, respond rapidly to customer needs, and reduce support costs through mobile software management solutions. LG Electronics, Motorola, NEC, Sharp, Sony Ericsson, and other large handset manufacturers use Red Bend's firmware over-the-air (FOTA) mobile client software to quickly and reliably deliver compact firmware updates to more than 200 million mobile phones in the hands of consumers. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K and the U.S. More information is available at

Contact Information

  • Media Contact:
    Red Bend Software Japan
    Ms. Kayoko Sato
    Tel: 03-6860-4550
    Email Contact