SOURCE: Red Bend Software

March 12, 2007 08:00 ET

Red Bend Joins Over-The-Air Flash Forum to Advance Global Deployment of Mobile Software Management Solutions

WALTHAM, MA -- (MARKET WIRE) -- March 12, 2007 -- Red Bend Software, a market leader in Mobile Software Management and Firmware Over-The-Air (FOTA) updating solutions for mobile devices, today announced that it has joined the Over-The-Air Flash Forum (OTAFF), a special interest group that promotes the worldwide development, implementation and use of over-the-air software updates for mobile devices. Red Bend Software is joining the OTA Flash Forum as a sponsor member and has appointed Morten Grauballe, EVP Marketing, as its representative on the OTA Flash Forum board.

"As a market leader in FOTA, it is important for Red Bend to help take the industry to the next step in using mobile software management technologies to generate new revenue streams in mobile services, improve time-to-market in launching mobile phones and create a more personalized mobile experience for consumers," said Yoram Salinger, CEO of Red Bend Software. "The OTA Flash Forum will enable us to work across the mobile value chain to accelerate the reach and impact of these important technologies."

Formed in 2003, the OTA Flash Forum includes leading wireless companies from around the world. Over 40 Tier 1 operators, OEMs and OTA solution providers have participated in OTAFF in the past year. OTAFF membership has increased rapidly as mobile operators successfully deploy a broad range of software and device management technologies to the global mass market.

"As an innovator and a leader in the FOTA market, Red Bend is an important addition to the OTA Flash Forum," said Jim Eckels, Chairman of OTA Flash Forum and General Manager of XperienceWare at Motorola. "Red Bend's participation will further accelerate the global adoption of FOTA and other wireless management technologies."

About OTA Flash Forum

The OTA Flash Forum is an open membership special interest group formed to foster & promote the worldwide development, implementation and use of over-the-air (OTA) software updates for mobile devices and related OTA technologies. The OTA Flash Forum consists of leading carrier, manufacturer and solution provider companies which seek to promote widespread adoption of standards-based OTA update technology and contribute to the evolution of OTA services and applications in support of broader device management strategies. Founding members Bitfone, Gemplus, Motorola, Orange and T-Mobile USA initiated the OTA Flash Forum in June of 2003. For more information, visit

About Red Bend Software

Red Bend Software helps mobile phone manufacturers and network operators to accelerate the adoption of new services and features, respond rapidly to customer needs, and reduce support costs through mobile software management solutions. LG Electronics, BenQ Mobile, NEC, Sharp, Sony Ericsson and other large handset manufacturers use Red Bend's firmware over-the-air (FOTA) mobile client software to quickly and reliably deliver compact firmware updates to more than 80 million mobile phones already in the hands of consumers. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K and the U.S. More information about Red Bend Software is available at

Contact Information

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    Matt McCarthy
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