SOURCE: Red Bend Software

April 17, 2007 08:30 ET

Red Bend Software Announces First Quarter Milestones; Company's FOTA Solution Reaches More Than 100 Million Consumers

Company Increases Share of Mobile Phone Market and Expands Into M2M Modules

WALTHAM, MA -- (MARKET WIRE) -- April 17, 2007 -- Red Bend Software, the market leader in Mobile Software Management and Firmware Over-the-Air (FOTA) updating solutions for mobile phones and modules, today announced record growth for its mobile software management solutions. In the first quarter, Red Bend increased its share of FOTA-embedded mobile phones to 105 million units across 76 mobile phone models from seven leading manufacturers. In addition, Red Bend announced a global license agreement with Motorola and entered the M2M (machine-to-machine) market through a deal with Telit Wireless Solutions.

In the first quarter, Red Bend's market-leading vCurrent® Mobile FOTA solution was shipped on 25 million mobile phones, propelling Red Bend above the 100 million mark in total units shipped to date. This represents a quarterly increase of 31 percent over fourth quarter 2006, when there were 80 million phones shipped with vCurrent Mobile. Also, 18 mobile phones were launched with vCurrent Mobile, bringing the total number to 76 handset models from manufacturers including Sony Ericsson Mobile Communications, Sharp, NEC and LG Electronics. Red Bend forecasts that its software will ship on 140 million mobile phones by end of Q2.

Market Growth Driven by Product Innovation and Performance

In the first quarter, Red Bend increased its share of the worldwide FOTA market due to the ease of integration and superior performance of its vCurrent Mobile solution. vCurrent Mobile keeps mobile phones up-to-date by delivering the latest software improvements over-the-air, without requiring consumers to visit a retail store to have their phones reflashed or repaired. Manufacturers and operators have used Red Bend's software to quickly and reliably perform more than 2 million firmware updates, reducing maintenance costs while improving consumers' experience with their mobile service.

Red Bend continued its legacy of product innovation with its new product suite, vRapid™ Mobile -- the first mobile software management solution to update, add and remove individual embedded software components on any mobile phone. vRapid Mobile creates new revenue opportunities for the entire mobile value chain to deliver software features, applications and services easily and securely over the air to feature phones and smartphones in the hands of consumers.

"Over the last several years, Red Bend has emerged with what is for the most part acknowledged to be the industry's best pure FOTA technology," said Tony Rizzo, Sector Head with The 451 Group, a technology industry analyst company focused on the business of enterprise IT innovation, in his report. "Red Bend's platform can efficiently and effectively deliver new software, much as its competitors do -- however, Red Bend has taken the technology several steps forward and can create a firmware image that only sends incremental updates, leaving carriers only needing to deliver small amounts of information over the air." This comment appeared in an independent report, titled, "Now that Bitfone is disappearing into HP, what happens to the FOTA market?" which was published on January 16 of this year (see Editor's Note below).

Other first quarter 2007 milestones for Red Bend include:

--  Motorola and JRC Customer Wins -- Two additional mobile phone
    manufacturers signed license agreements to bring Red Bend FOTA-embedded
    devices to market in 2007: JRC for mobile phones sold by Japanese operator
    Willcom, and Motorola for use globally in select handsets based on
    Motorola's Linux-Java platform.
--  Expanded Customer Adoption -- Red Bend increased its penetration in
    the mobile phone market as its licensees launched 18 new mobile phone
    models with vCurrent Mobile, signifying FOTA as a "must-have" feature and
    Red Bend as the preferred choice.
--  M2M Market Entry -- Telit Wireless Solutions, an international
    provider of cellular M2M technology, licensed Red Bend's vCurrent Mobile
    client software for use in its M2M modules. Market research firm IDATE
    predicts 500 million modules will be deployed worldwide by 2010, opening up
    a significant market for Red Bend to extend its application beyond mobile
    phones.
--  Industry Leadership -- Red Bend joined the Over-The-Air Flash Forum
    (OTAFF) as a sponsor member to advance global deployments of mobile
    software management solutions.
    
"Our FOTA software has proven its performance and value in the wireless handset market, with seven of the top eight manufacturers choosing to license vCurrent Mobile. Now, other industries such as M2M are adopting Red Bend's mobile software management solutions to improve cost-of-ownership and deliver value-added services," said Yoram Salinger, CEO of Red Bend Software. "As the world becomes increasingly mobile, and as mobile devices become increasingly rich with software, the market opportunity for Red Bend to lead in managing mobile software grows limitless."

About Red Bend Software

Red Bend Software helps mobile phone manufacturers and network operators to accelerate the adoption of new services and features, respond rapidly to customer needs, and reduce support costs through mobile software management solutions. LG Electronics, Motorola, NEC, Sharp, Sony Ericsson and other large handset manufacturers use Red Bend's firmware over-the-air (FOTA) mobile client software to quickly and reliably deliver compact firmware updates to more than 100 million mobile phones in the hands of consumers. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K and the U.S. More information is available at www.redbend.com.

Editor's Note: The 451 Group's report, "Now that Bitfone is disappearing into HP, what happens to the FOTA market?" referenced above, is an independently-produced report that was neither sponsored by nor otherwise funded directly by Red Bend. The report and its entire contents are the sole property of The 451 Group, copyright 2007, and are reproduced here by permission. The entire contents of this report are available at www.the451group.com.

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