SOURCE: Red Bend Software

August 30, 2005 09:58 ET

Red Bend Software Names Dominique Jodoin Executive Vice President, Business Strategy & President of U.S. Field Operations

Will Leverage Red Bend's Success to Expand Business With Mobile Network Operators

FRAMINGHAM, MA -- (MARKET WIRE) -- August 30, 2005 -- Red Bend Software, a provider of firmware over-the-air (FOTA) update technology for mobile devices, today announced Dominique Jodoin has joined the company as executive vice president for business strategy and president of U.S. field operations. Jodoin will be responsible for defining the company's strategy to expand opportunities with mobile network operators worldwide. Based in Red Bend's Framingham, Mass., headquarters, he will be the company's senior executive in the U.S. and will report to Red Bend's CEO, Yoram Salinger.

Jodoin brings more than 20-years experience in the mobile and wireless industry. Prior to joining Red Bend, Jodoin was vice president of business development within the Mobile Systems Division of Alcatel. Previously, he was executive vice president at WaterCove Networks, a venture-backed company that was acquired by Alcatel in 2004. Prior to joining WaterCove, Jodoin spent 17 years with Ericsson in a variety of capacities, including executive vice president and general manager for Ericsson North America, where he was responsible for securing global business with AT&T Wireless and its affiliates. He also served as president of Ericsson's Belgium-Luxembourg Market Unit and held several executive positions with Ericsson in Sweden, including vice president of global sales, marketing, and operations for the TDMA Systems Business Unit.

"Red Bend has built a solid position as the leading provider of FOTA solutions to the handset market. Our customers account for more than 50 percent of the global market for mobile handsets," said Salinger. "Our success in the handset market puts us in a strong position to leverage our technology and expertise to deliver value to mobile operators, and Dominique's extensive experience will be instrumental in helping us to develop a strategy to achieve this goal."

About Red Bend Software

Red Bend Software helps mobile phone manufacturers and network operators accelerate the adoption of new services and features, respond rapidly to customer problems and reduce the support costs through firmware over-the-air (FOTA) updates. Siemens Mobile, Sony Ericsson, LG Electronics and other large handset manufacturers use Red Bend's FOTA technology to quickly and reliably deliver compact firmware updates to mobile phones already in the hands of users. Founded in 1999, Red Bend develops advanced technology that enables reliable, risk-free installation and personalization of critical software through its vCurrent® product line and OMA-DM Client. Red Bend Software is a privately held, venture capital-financed company with corporate headquarters in Framingham, Massachusetts. More information about Red Bend Software is available at www.redbend.com.

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