SOURCE: Red Bend Software

Red Bend Software

July 07, 2010 09:03 ET

Red Bend Software Powers Over-the-Air Firmware Updates for New Summer Mobile Phones From NTT DOCOMO

WALTHAM, MA--(Marketwire - July 7, 2010) -  Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that more than 50 percent of the new mobile phones introduced by NTT DOCOMO this summer rely on Red Bend's software for over-the air updates and device management. With Red Bend's vRapid Mobile® and vDirect Mobile™ software in the phones, NTT DOCOMO can easily and reliably update firmware over the air (FOTA) and provision new services to mobile consumers consistently across platforms.

Red Bend software is featured in 12 new NTT DOCOMO phones from Sharp, NEC, Fujitsu and LG Electronics. To support the new handset lineup, NTT DOCOMO is introducing many new and updated services and features, including high-definition video recording, Wi-Fi access, designer-collaborated styling and a new healthcare support service. The Red Bend-Enabled™ phones are:

These new phones reflect the strong growth of Red Bend's market-leading software in Japan and worldwide. The first quarter of 2010 was the best quarter in Red Bend's history, with its software embedded in 70 million new devices globally, including nearly one out of every four mobile phones. At the end of Q1, Red Bend's software reached a total of 750 million phones, machine-to-machine (M2M) modules, mobile Internet devices (MID), USB modems and WiMAX chipsets worldwide.

Red Bend's vRapid Mobile is the industry's leading FOTA solution with 64 percent market share, according to Ovum, an independent research firm. It consistently reduces the size of software updates by up to 97 percent to save on bandwidth usage and flash memory. vRapid Mobile enables mobile operators and device manufacturers to enhance the user experience by seamlessly installing new updates and features in the background while the consumer continues using the phone. Key features of the vRapid Mobile FOTA update solution include:

  • The industry's smallest update file size
  • 100 percent reliability and security
  • Optimized use of on-device memory
  • The industry's only solution for background updating
  • Consistent performance for multiple updates
  • Any-to-any firmware version updates
  • Rapid integration into any OS platform

Red Bend's vDirect Mobile is the industry's leading independent device management client and is interoperable with any server supporting Open Mobile Alliance (OMA) device management (DM) standards. Its modular architecture and cross-platform support improves time to market for mobile devices. Red Bend's software is used by eight of the top 10 handset manufacturers along with NTT DOCOMO and other tier-one operators. The capabilities of vDirect Mobile enable mobile operators and device manufacturers to quickly and easily:

  • Provision and activate new subscribers
  • Deploy firmware updates over the air (FOTA)
  • Configure parameters including preferred roaming lists
  • Recover the DM session in the event of power loss (fail-safe)
  • Retrieve device data such as billing and inventory
  • Conduct lock and wipe and device reset
  • Customize the DM user interface and experience

About Red Bend Software
Red Bend® Software (, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company's award-winning products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend's software has been deployed in 750 million mobile devices by eight of the top 10 handset manufacturers and leading mobile operators such as NTT DOCOMO and China Mobile, as well as dozens of other companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers' internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S.

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